This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Cytovale is seeking a Manager, Marketing Strategy & Commercialization to drive core commercialization initiatives for the IntelliSep® sepsis test. This role will own execution across sales enablement, go-to-market planning for evidence launches, and management of the IntelliSep Speakers Bureau, ensuring tight alignment between marketing strategy and commercial impact. The Manager will operate as a cross-functional leader, partnering closely with Sales, Clinical, Medical Affairs, and Marketing to translate clinical evidence and competitive insights into clear, actionable programs and tools that drive customer engagement and adoption. This role is well suited for a highly analytical, execution-oriented marketer with strong business judgment and the ability to synthesize complex information into compelling commercial narratives. Key Responsibilities - Go-to-Market Strategy - Lead the development of IntelliSep marketing campaigns, aligning tactics with strategic objectives and stakeholder-specific messaging. - Drive go-to-market execution for new clinical evidence, translating data into differentiated, compliant, and commercially relevant messaging. - Develop launch plans, timelines, and internal communications to ensure coordinated execution across teams. - Maintain a deep and current understanding of Cytovale’s clinical evidence base and the competitive sepsis diagnostics landscape to inform positioning and messaging. - Work collaboratively across departments to ensure evidence generation, marketing promotion, and field team communications are consistent and reinforce each other. - Commercialization and Sales Enablement - Own development and ongoing optimization of sales enablement materials, including slide decks, one-pagers, customer testimonials, and other core commercial assets. - Ensure materials clearly articulate Cytovale’s value proposition, clinical evidence, and competitive differentiation across stakeholder audiences. - Incorporate Voice of Customer insights into messaging, materials, and program development. - Partner with Sales and Sales Leadership to identify gaps, test messaging, and continuously improve commercial effectiveness. - Support commercial training initiatives by developing high-quality content and enabling field readiness. - Speakers Bureau and Scientific Programs - Manage and scale the IntelliSep Speakers Bureau, including speaker onboarding, training, content alignment, and deployment. - Collaborate directly with speakers to develop and execute national scientific and educational programs, including webinars and symposia. - Ensure speaker content remains current, accurate, compliant, and aligned with Cytovale’s strategic narrative. - Track program effectiveness and identify opportunities to increase impact and reach. Qualifications - Bachelor’s degree required. - 4–6 years of experience in marketing, commercialization, consulting, or strategy roles within healthcare, diagnostics, medical devices, or life sciences. - Demonstrated ability to translate complex information into clear, persuasive commercial messaging. - Strong analytical and strategic thinking skills paired with hands-on execution. - Experience developing sales enablement or customer-facing commercial materials. - Ability to develop a deep working knowledge of clinical evidence and apply it in a competitive market context. - Excellent written, verbal, and presentation skills. - Strong project management skills and comfort managing multiple workstreams. - Proficiency in Microsoft PowerPoint, Word, and Excel. Requirements - Ability to work in the United States. - Up to 25% travel. Preferred - MBA or other business-focused graduate degree. - Clinical background or degree a plus. - Experience supporting speaker programs, webinars, or scientific symposia. - Familiarity with emergency medicine, critical care, laboratory medicine, or hospital-based selling environments. - Experience in a startup or high-growth company. Benefits - Competitive compensation including base salary, annual bonus, and equity. - Meaningful opportunity for professional growth and expanded responsibility as Cytovale scales.

• Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson. • Partner with Global Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline. • Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence. • Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers. • Develop and maintain a library of product marketing assets used across channels and teams. • Leverage analytics to assess performance, uncover insights, and optimize messaging and materials. • Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies.

• Own Positioning & Messaging • Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas. • Ensure consistent, credible messaging across all customer-facing touchpoints. • Lead Product & Feature Launches • Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption. • Translate roadmap initiatives into market-ready narratives and launch plans. • Enable Sales & Channel Partners • Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks. • Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel. • Shape Content & Storytelling • Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey. • Position Lumana as a credible thought leader in AI-driven video intelligence and security. • Market & Competitive Intelligence • Conduct ongoing research on competitors, market trends, and customer needs. • Use insights to inform messaging, positioning, and strategic decisions. • Drive GTM Alignment • Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives. • Serve as a connective layer that brings clarity and focus to GTM execution. • Be the Voice of the Customer • Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit. • Advocate for customer needs internally to influence positioning and roadmap priorities.

• Market & Buyer Intelligence: Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions. • Positioning & Messaging: Own product positioning and messaging in partnership with Product Management and Corporate Marketing. • Competitive Intelligence: Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses. • Go-to-Market & Product Launches: Lead go-to-market planning for new products and major releases, managing cross-functional execution. • Sales Enablement: Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions. • Measurement & Optimization: Assess the effectiveness of product marketing programs and launches, using data to inform improvements.