• Own Positioning & Messaging • Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas. • Ensure consistent, credible messaging across all customer-facing touchpoints. • Lead Product & Feature Launches • Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption. • Translate roadmap initiatives into market-ready narratives and launch plans. • Enable Sales & Channel Partners • Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks. • Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel. • Shape Content & Storytelling • Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey. • Position Lumana as a credible thought leader in AI-driven video intelligence and security. • Market & Competitive Intelligence • Conduct ongoing research on competitors, market trends, and customer needs. • Use insights to inform messaging, positioning, and strategic decisions. • Drive GTM Alignment • Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives. • Serve as a connective layer that brings clarity and focus to GTM execution. • Be the Voice of the Customer • Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit. • Advocate for customer needs internally to influence positioning and roadmap priorities.

• Market & Buyer Intelligence: Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions. • Positioning & Messaging: Own product positioning and messaging in partnership with Product Management and Corporate Marketing. • Competitive Intelligence: Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses. • Go-to-Market & Product Launches: Lead go-to-market planning for new products and major releases, managing cross-functional execution. • Sales Enablement: Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions. • Measurement & Optimization: Assess the effectiveness of product marketing programs and launches, using data to inform improvements.

• Be the voice of the market for our product suite. • Help communicate and shape product strategy while influencing the product roadmap. • Develop compelling positioning and messaging frameworks tailored to customer segments. • Monitor and optimize GTM programs to drive new logo acquisition. • Create content for different stages of the buyer’s journey. • Collaborate with marketing and design teams to develop campaign assets. • Conduct qualitative and quantitative research to inform GTM strategy.

• Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success. • Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing. • Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution. • Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement. • Drive product launches and feature releases—plan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes. • Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor. • Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel. • Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights. • Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness.