Retail Media Strategy
Location
United States
Posted
58 days ago
Salary
$90K - $120K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Retail Media Strategy
QSIC
About QSIC QSIC is reinventing in-store audio. We use Audio, Intelligence (AI) and Creativity to redefine the value of in-store audio and drive growth for retailers and brands. Our story began in Australia over a decade ago with a love for music and a simple purpose: to create value that others can’t see. We sought to bring that to life through exceptional audio experiences, so we built the leading intelligent in-store audio platform for retailers and brands. At QSIC, in-store audio has never been just “background noise.” Audio has the power to change the mood, spark emotion and shift the atmosphere. When it’s seamlessly woven into an in-store experience, it doesn’t just play – it connects. It engages shoppers without distracting them, influences decisions where it matters most, and elevates the entire shopping journey. Today, QSIC technology powers thousands of stores across three continents, reaching over 100 million shoppers each month. - QSIC’s Ad Platform removes the friction of ad production, and instantly creates targeted, brand-aligned messaging with AI. Advertisers can use our Planning solution to eliminate guesswork by having their messages dynamically placed in the market - at the right time, for maximum impact. Every ad play is recorded and verified, providing unprecedented transparency. -QSIC’s In-Store Audio solutions deliver intelligent, scalable and personalised playlists to match brand identities, and automated volume control to adjust for every moment! - QSIC Intelligence provides enhanced targeting, and predicts the right message for every moment using our data-driven insights. The QSIC Intelligence solution includes performance analytics and self-service reporting. Our motivation is to create value that others don’t see. Our promise is to use audio, intelligence and relentless dedication to transform spaces and deliver results. We have team members based in Australia, the United States and Mexico, and received Series B funding in January 2025. We’re just getting started! About the role QSIC is looking for a commercially minded and collaborative Retail Media Strategist to join our team, with a deep focus on the retail media advertising ecosystem. This role is responsible for driving strategic alignment between QSIC’s platform and key retail media partners, helping advertisers unlock the full potential of audio within their commerce strategies. You will work in a fast-paced environment that is defining the future of in-store audio, partnering and consulting with retailers, leveraging your deep knowledge of the Retail Media ecosystem, including channels, platforms, service providers, and tech stacks. In addition to building strong relationships with clients, your success will be measured by revenue goals and your capacity to grow your book of business. You will combine deep product and industry knowledge with strong client and relationship building instincts. You will work directly with retailers, brands and agencies to ensure QSIC's platform’s capabilities are well understood, effectively positioned and consistently integrated into omnichannel retail media programs within some of the US’s largest retailers - and will consolidate thought leadership, insights, and trends into a cohesive point of view and deliver this to top-tier clients. Your primary responsibilities will include leading audio advertising strategies, building custom solutions to solve challenges, and consulting with high-profile clients. From forecasting, to creating opportunities to roll-out of new products and ensuring QSIC is meeting our clients’ goals, this is a varied role that will help accelerate QSIC’s penetration in the United States. This is a fulltime position, and may be remote within the United States, or hybrid/in-office if you are located near our Dallas, Texas office. What You’ll Do Strategic Partnership Enablement - Partner with retail media networks and key advertisers to design data-driven audio-led media strategies and proposals that drive measurable business outcomes. - Proactively analyze retailer, category, and brand trends to help build a strong, data-driven pipeline in collaboration with the retail media sales lead Platform-to-Partner Alignment - Serve as the key liaison between the platform and the retail media ecosystem, ensuring QSIC’s tools, inventory, and capabilities are effectively positioned to meet partner needs. - As the platform expert, you will support the retail media sales lead in advertiser conversations, providing strategic guidance and technical insight. - Stay up to date on the product, measurement, and data roadmap, and serve as a key stakeholder in shaping how processes evolve to support the Retail Media Strategist team. Solution Positioning - Work with internal and external teams to translate complex platform capabilities into actionable solutions aligned with commerce objectives. - Develop innovative and effective retail media strategies that align with the client's business objectives and marketing goals, with a strong focus on how audio integrates into full-funnel performance. - Ensure in-store audio is strategically considered within the clients’ overall media plan to maximize reach and impact. Cross-functional Collaboration - Collaborate with Customer Success, Sales, Product, Marketing, Data and other Retail Media Partnerships teams to ensure cohesive positioning of our audio solutions and inform future development. Measurement Strategy Support - Analyze in-campaign data and build recommendations using data and insights on why advertisers should increase investment mid-campaign. - Analyze campaign performance data, identify trends, and generate insightful reports to inform client strategies. Experience You must have: - A strong understanding of the US retail media landscape (opportunities, networks and platforms) with a focus on how audio fits into full-funnel commerce strategies from both the retailer and brand vantage points. - Ability to interpret data and insights to craft compelling stories that translate into strategic, results-driven media proposals - Demonstrated experience building trust and credibility with internal stakeholders and external retail and brand partners. - Strong time management skills with the ability to effectively prioritize and manage multiple workstreams in a fast-paced environment - Demonstrates curiosity and a willingness to ask questions to uncover opportunities, challenge assumptions, and drive greater efficiency across processes - A client-centric approach, with a passion for simplifying complex solutions and driving strategic alignment. An understanding of endemic and non-endemic advertising perspectives and solutions. - A collaborative mindset and experience operating effectively in a cross-functional, partner-led environment. - Experience effectively communicating over the phone, in person, and online with a range of colleagues and external stakeholders including clients. - Demonstrated adaptability and flexibility to transition between diverse projects and campaigns. - Successful professional relationships with clients and examples of when you’ve become a strategic part of their operations. - Experience leading accounts autonomously, with demonstrated problem-solving abilities, able to identify challenges and develop effective solutions for clients today using the available resources. - A focus on helping clients achieve business success, with demonstrable experience of how your efforts have positively impacted clients’ business goals. - Experience navigating and collaborating with other internal departments to produce positive results for clients. Bonus points if you: - Have a passion for building new ways of working and creating efficiencies - Have experience utilizing AI driven solutions for clients - Have a strong interest in music - you’ll be joining a team which includes QSIC’s global music content curators! At QSIC we recognize there is no such thing as a ‘perfect’ candidate. QSIC is a company where everyone has an opportunity. So however you identify, and whatever background you bring with you, please apply if this role interests you. QSIC is an equal opportunity employer, and we know that a diverse workforce is crucial to our success as a business! QSIC takes a market-based approach to pay, and pay may vary depending on your location. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The below range (for United States based candidates) may be modified in the future: USD $90k - $120k base salary In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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