Role Description Our Client is seeking a creative and performance-driven Digital Marketing Specialist to support their cruise operations by promoting diverse itineraries, onboard experiences, and destination packages. This role is responsible for attracting travelers through engaging digital campaigns that highlight the unique value of cruise travel—from premium amenities to multi-destination adventures. The ideal candidate understands the specific nuances of the cruise customer journey, including long booking windows, seasonal demand, and high-value conversions. They will craft strategies that inspire travelers while driving measurable booking results. Key Responsibilities - Campaign Strategy & Execution: - Develops and executes digital marketing campaigns to promote specific cruise itineraries, special offers, and onboard experiences. - Manages and optimizes paid media campaigns (Google Ads, Meta Ads, programmatic display, and retargeting) to increase bookings and occupancy rates. - Executes email marketing campaigns focused on lead nurturing, seasonal promotions, and customer retention. - Content & Social Media Management: - Creates compelling digital content, including destination features, ship highlights, and promotional narratives. - Manages social media channels with visually engaging content that showcases the cruise lifestyle and unique travel experiences. - Partners with influencers, travel agents, and affiliate networks to expand brand reach. - Performance & Optimization: - Optimizes landing pages and booking funnels to improve conversion rates and reduce cart abandonment. - Analyzes campaign performance using tools such as Google Analytics, CRM systems, and attribution platforms to drive data-backed decisions. - Ensures strict brand consistency across all digital channels and customer touchpoints. Qualifications - Education: Bachelor’s degree in Marketing, Tourism, Business, or a related field. - Experience: 2–5 years of experience in digital marketing, with a preference for those coming from the cruise, travel, or hospitality sectors. - Technical Proficiency: Proven track record of managing paid media with strong ROI and a solid understanding of SEO, SEM, and content marketing. - Analytics: Experience using Google Analytics, Data Studio, and CRM dashboards. Core Competencies - Sales Craft: Strong copywriting skills with the specific ability to sell premium, experiential travel. - Strategic Mindset: Ability to navigate long consideration purchase journeys and complex booking engines. - Adaptability: Highly organized and able to pivot quickly within a dynamic, seasonal industry. Preferred Skills - Previous experience with cruise lines, expedition travel, or high-value tourism products. - Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce). - Basic graphic design and video editing skills (Canva, Adobe Creative Suite). - Knowledge of loyalty programs and repeat customer strategies. Benefits - Discounted or complimentary cruise experiences and opportunities for ship visits. - Career advancement opportunities within a global travel brand. - A flexible and collaborative work culture based in the vibrant city of Halifax. - Competitive salary and comprehensive benefits.

About Valatam We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people. About the Role As an Account Manager, you will be key in supporting the client's operation to attract the right audience. You will interact closely with clients to ensure their marketing needs and goals are understood and met. You'll work under the guidance of the COO and collaborate with a marketing coordinator team, helping devise and implement strategies that drive client success. Strong communication skills, budget management, attention to detail in content creation, quality assurance, expertise in email marketing, and marketing automation are crucial for this role. Key Responsibilities  - Act as the primary contact, collaborating with leadership to align marketing strategies with business goals. - Provide expert input on the digital customer journey and navigate complex client negotiations. - Coordinate SEO, Social (Organic/Paid), Google Ads, and high-level email automation workflows. - Direct marketing coordinators and creative teams to ensure timely, high-quality project execution. - Monitor campaign data via Google and Meta tools to deliver actionable insights and ROI. - Manage strict campaign budgets while performing QA on all copy and creative assets. - Anticipate roadblocks and implement strategic adjustments to keep projects on track. - Maintain expertise in emerging platform trends (TikTok, WhatsApp, etc.) to keep campaigns competitive.

About Valatam We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people. About the Role As an Account Manager, you will be key in supporting the client's operation to attract the right audience. You will interact closely with clients to ensure their marketing needs and goals are understood and met. You'll work under the guidance of the COO and collaborate with a marketing coordinator team, helping devise and implement strategies that drive client success. Strong communication skills, budget management, attention to detail in content creation, quality assurance, expertise in email marketing, and marketing automation are crucial for this role. Key Responsibilities  - Act as the primary contact, collaborating with leadership to align marketing strategies with business goals. - Provide expert input on the digital customer journey and navigate complex client negotiations. - Coordinate SEO, Social (Organic/Paid), Google Ads, and high-level email automation workflows. - Direct marketing coordinators and creative teams to ensure timely, high-quality project execution. - Monitor campaign data via Google and Meta tools to deliver actionable insights and ROI. - Manage strict campaign budgets while performing QA on all copy and creative assets. - Anticipate roadblocks and implement strategic adjustments to keep projects on track. - Maintain expertise in emerging platform trends (TikTok, WhatsApp, etc.) to keep campaigns competitive.

About Valatam We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people. About the Role As an Account Manager, you will be key in supporting the client's operation to attract the right audience. You will interact closely with clients to ensure their marketing needs and goals are understood and met. You'll work under the guidance of the COO and collaborate with a marketing coordinator team, helping devise and implement strategies that drive client success. Strong communication skills, budget management, attention to detail in content creation, quality assurance, expertise in email marketing, and marketing automation are crucial for this role. Key Responsibilities  - Act as the primary contact, collaborating with leadership to align marketing strategies with business goals. - Provide expert input on the digital customer journey and navigate complex client negotiations. - Coordinate SEO, Social (Organic/Paid), Google Ads, and high-level email automation workflows. - Direct marketing coordinators and creative teams to ensure timely, high-quality project execution. - Monitor campaign data via Google and Meta tools to deliver actionable insights and ROI. - Manage strict campaign budgets while performing QA on all copy and creative assets. - Anticipate roadblocks and implement strategic adjustments to keep projects on track. - Maintain expertise in emerging platform trends (TikTok, WhatsApp, etc.) to keep campaigns competitive.