• Edit and proofread blog posts, long-form articles, and SEO/AEO content to ensure clarity, accuracy, tone, and consistent style • Optimize all content for search engines and AI answer engines by applying AEO/GEO best practices, including structured answers, entity coverage, and topical authority signals • Maintain a consistent editorial voice and adhere to the brand style guide across all written materials • Work with writers to provide clear, constructive feedback aimed at continuously improving content quality • Review content briefs and outlines before writing begins to ensure they meet SEO targets, search intent, and client objectives • Monitor content performance metrics such as rankings, traffic, and AI citations, identifying opportunities for updates or further optimization • Stay informed about the latest developments in AI search, SGE, and AEO to keep our editorial standards ahead of industry trends

• Owning the Blog: Architecting, launching, and managing the blog to serve as our primary organic growth engine. • Driving Organic SEO & Trust: Writing compelling, high-ranking, long-form content that educates searchers and clearly demonstrates the ongoing value of our 5 search funnels. • Combating Churn: Creating strategic, reputation-building narratives that counteract the friction of our fast-paced acquisition funnels, turning quick conversions into long-term, retained subscribers. • Global Localization: Collaborating with our teams to ensure your core messaging translates and performs effectively across our highly profitable international markets (EU, UK, US). • Cross-Departmental Collaboration: Dedicating a percentage of your time to act as a strategic copy resource for Product and Marketing—refining UX/UI copy, lifecycle emails, and high-converting ad creatives.

Deine Aufgaben Als SEO & Content Strategist bist du das analytische Gehirn für das organische Wachstum von Fishing-King. Dein Ziel ist es, unser geballtes Angler-Wissen in messbaren Traffic und nachhaltigen Umsatz zu verwandeln. - Strategischer SEO-Fahrplan: Du entwickelst und verantwortest den technischen sowie strategischen SEO-Masterplan für unsere Bereiche Academy, Shop und Tackle. Dabei hast du nicht nur Google im Blick, sondern optimierst plattformübergreifend (Search Everywhere Optimization). - Content-Steuerung & Briefing: Du erstellst datenbasierte Briefings für interne/externe Texter und KI-Workflows. Du stellst sicher, dass unser Content höchste E-E-A-T-Standards erfüllt und unsere Markenautorität festigt. - Conversion-Rate-Optimierung (CRO): Traffic ist für dich nur der Anfang. Durch kontinuierliche On-Page-Optimierung, UI/UX-Analysen und A/B-Testings steigerst du die Verweildauer und verwandelst Besucher in Kunden. - Technisches SEO & Innovation: Du hast Core Web Vitals, Indexierung und strukturierte Daten im Griff. Zudem bereitest du unsere Inhalte auf die Zukunft der Suche (Generative KI / LLMO) vor. - Skalierbare Workflows: Du baust effiziente Systeme wie Keyword-Mappings und Content-Gap-Analysen auf und nutzt KI-gestützte Data-to-Text-Verfahren, um unsere Schlagzahl zu erhöhen. - Daten-Storytelling & Reporting: Du entwickelst aussagekräftige Dashboards (z. B. via GA4, Search Console), überwachst die Performance unserer wichtigsten Keywords und leitest daraus strategische Handlungsempfehlungen für die Geschäftsführung ab. Dein Profil Du liebst komplexe Datenstrukturen genauso sehr wie den perfekten Biss an der Angel? Wenn du SEO als ganzheitliche Mission verstehst und eine echte Macher-Mentalität mitbringst, bist du bei uns richtig: - Senior SEO-Expertise: Du verfügst über mehrjährige, nachweisbare Erfahrung in der strategischen SEO-Verantwortung, idealerweise im E-Commerce- oder Content-Umfeld. - Technisches Fundament: Der Umgang mit Tools wie Screaming Frog, Sistrix, Ahrefs und der Google Search Console gehört für dich zum Standardrepertoire. - Analytisches Mindset: Du liebst Tabellen und komplexe Architekturen. Du kannst Daten nicht nur lesen, sondern sie in skalierbare Systeme und klare Prioritäten übersetzen. - Auge für UI/UX: Du hast einen geschulten Blick für Conversion-Best-Practices. Du kannst Hypothesen für A/B-Tests aufstellen und diese technisch bis zur Umsatzsteigerung begleiten. - KI-Pioniergeist: Du weißt genau, wie du Künstliche Intelligenz in deinen Arbeitsalltag integrierst, um Qualität und Quantität auf ein neues Level zu heben. - Angler aus Leidenschaft: Du sprichst die Sprache unserer Kunden und verstehst es, die Bedürfnisse der Zielgruppe mit den Anforderungen der Suchmaschinen zu vereinen. - Kommunikationsstärke: Du beherrschst Deutsch auf Muttersprachler-Niveau und bist sicher in der englischen Fachterminologie. Warum wir? Fishing-King ist eine führende Plattform für die Fischereiausbildung in DACH. Wir sind auf der Suche nach einem engagierten und erfahrenen SEO & Content Strategist, der den Content in Web und Shop erstellt und pflegt und uns als zentrales Mitglied im Marketing-Team unterstützt. - Du arbeitest in einem dynamischen Team zu 100% remote - Wir unterstützen deine Weiterbildung und individuelle Entwicklung - Du partizipierst an unseren Mitarbeiter Benefits, z.B. Rabatte in unseren Shops, EGYM Wellpass, uvm. - Du hast eine Arbeit mit Sinn in einem nachhaltig und sozial engagierten Unternehmen

About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Role: The Content Management organization at WPP Production is responsible for publishing creative assets, experiences, and critical digital content to our client websites and other platforms across the globe. The Content Manager works closely with both the Content Management organization and external teams to ensure all client interactive deliverables are completed accurately and on time. This includes ownership of the content management and publishing operations in support of our client’s product launches and other digital marketing programs, including setting up and managing page structure and content in a CMS (content management system). Core responsibilities of a Content Manager include day-to-day content management tasks, cross-functional collaboration across the Marcom organization, leading projects or initiatives from the content management perspective, and maintaining full knowledge of an ever-changing set of tools and processes. (Note: This is a role focused on top-quality content production and publishing, with strong experience in content management tools and processes. It is not a content creation, design, or marketing job.) Key Responsibilities: - Receive daily and weekly programming instructions from business DRIs. Instructions are received via client’s internal tools like Radar, Pitch, and Quip with other tools to possibly develop in future - Complete programming per instructions and to required deadlines. Programming takes place in client’s tools like DJ, Rubicon, and Conductor with other tools to possibly develop in future - Complete publishing preview and build requests via standard weekly store turn and daily “mini” refresh process - Review and flag error messages to be addressed by internal DRIs, tracking required corrections to completion - Raise support and engineering tickets for errors that cannot be resolved directly - Coordination with internal DRIs on monthly promotional plans to ensure conflicts are avoided with global and local programming requests - Contribute innovative ideas and feedback regarding processes, workflows, and tools - Reporting on total workload, issues and trends Requirements: - Relevant experience working on web production teams - Experience with localization and managing content for a global audience, using a CMS - Deep knowledge of how content management and other related system processes work - Experience working with a git client application (Tower, SourceTree, etc.) a plus - Knowledge of HTML, XML, JSON, and enterprise CMS - Experience working on Adobe AEM platforms - Ability to work flexibly to allow for out of hours content push lives (time managed in coordination with Management team) - Record of troubleshooting and diagnosing CMS issues, and communicating those issues to both technical and non-technical personnel - Demonstrated success in business process improvement and re-engineering - Proven ability to manage ambiguity effectively - Experience creating/managing internal tools a plus - Excellent communication skills, and a demonstrated ability to work with others in an unpredictable environment - Flexible personality and schedule to deal with rapidly-changing, time-constrained launch schedules - High degree of ownership and accountability - Ability to balance multiple project or assignments - Highly detail-oriented, organized, and patient #LI-YU1 #LI-Remote Why work here: At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. Inclusion and Impact WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Data We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. Please contact careers@wppproduction.com if you need the job advert or form in another format.