Develop and implement digital marketing strategies, manage digital campaigns, and produce engaging content to enhance brand awareness and support communication goals in the D.C. area. Oversee website and internal communications management.

Role Description VIVAHR HAS AN IMMEDIATE OPENING FOR A MARKETING MANAGER. VIVAHR IS A SOFTWARE HELPING SMALL BUSINESSES ATTRACT AND HIRE MORE EMPLOYEES. We are looking for someone who shares this passion for helping businesses grow and attract great employees. This role will work directly with the President to support all major digital marketing channels as we grow. This is a GROWING COMPANY. You'll have an amazing experience getting introduced to many marketing channels and wearing many hats to support the marketing growth of VIVAHR. - Build and manage leads and sales pipeline - Create sales and marketing collateral - Speaking and Podcast outreach - Lead the company's digital presence, including SEO, PPC, or social media campaigns - Self educating on new SEO and inbound marketing trends - Reporting on marketing activities and inbound results - Building and managing email automation communication Qualifications - 4-6+ years B2B SaaS/Technology-based marketing experience - Strong understanding of technology marketing - Solid understanding of modern (digital) marketing techniques - Acquisition and lead generation experience - Experience within a fast-changing, start-up or similar environment (flexibility) Requirements - Proficient in writing both technical and conversational - Understanding of Google Analytics - Managing business accounts on social media - Experience in managing a blog - Understanding of Adobe Photoshop, Illustrator is a must - Professional, friendly, and patient - Self-motivated to find solutions to problems Benefits - Design experience - Marketing automation software experience - Customer service training

• Manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns • Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines • Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions • Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills) • Manage third party listings and company profile across business directories • Manage Agile CRM for campaigns and lead tracking • Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

• Build and optimize nurture systems to improve lead-to-meeting and SQL conversion • Own inbound lead flows with real-time follow-up and segmentation • Improve lead quality via scoring, triggers, and funnel optimization • Partner with Sales to drive pipeline contribution, not just leads • Own CRM structure, data integrity, and lead flow across systems • Maintain lifecycle stages, routing, and data hygiene • Define and track funnel KPIs • Identify gaps and proactively improve processes • Own external SEO agency performance and deliverables • Align on content, landing pages, and technical SEO priorities • Hold agency accountable for traffic, rankings, and inbound leads • Be able to step into SEO shoes and tackle changes when required • Drive B2C engagement via Klaviyo and OneSignal • Build real-time triggers for email, SMS, and push notifications • Optimize for weekly active users and repeat usage • Use AI to generate and optimize lifecycle content at scale • Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal • Eliminate manual processes and improve system efficiency • Own dashboards and reporting across lifecycle and demand gen • Track conversion rates, SQL volume, and pipeline contribution • Deliver insights and executive summaries with clear recommendations