We deliver better experiences for consumers and better results for your brand.
Senior Manager, Data Science & Analytics
Location
Texas
Posted
55 days ago
Salary
$125K - $145K / year
Seniority
Senior
Job Description
Senior Manager, Data Science & Analytics
Zeta Global
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta Global is looking for a seasoned, external client-engaging Senior Manager, Data Science & Analytics (individual contributor role) for its ZX Activation division. They will be responsible for prescribing a performance-oriented marketing and analytics strategy to achieve optimal performance in the client’s customer acquisition efforts. This position will partner with cross-functional teams including but not limited to Sales, Client Success, Operations, Engineering, and Data Cloud. You will support strategic growth initiatives by delivering actionable insights to helping clients acquire new customers. You will benefit from a globally distributed Analytics team that provides essential support across data QA, reporting, and tool creation, allowing you to prioritize high-impact strategy work. RESPONSIBILITIES - Strategic Leadership - Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities. - Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes. - Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals. - Data & Analytics - Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact. - Establish and maintain robust testing frameworks that are statistically valid and operationally scalable. - Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication. - Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns. - Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention. - Marketing Measurement - Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities. - Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact. REQUIREMENTS - Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines. - 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing. - Expertise in advanced analytics tools and Business Intelligence tools. - Proven experience designing and scaling experiments in a digital environment. - Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights. - Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $125,000 - $145,000 depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-ND1 #LI-remote
Benefits
- 401(K), 401(K) matching, Adoption Assistance, Commuter benefits, Company equity, Company-sponsored outings, Customized development tracks, Dedicated diversity and inclusion staff, Dental insurance, Disability insurance, Diversity manifesto, Volunteer in local community, Employee stock purchase plan, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Flexible work schedule, Free daily meals, Generous parental leave, Generous PTO, Company-sponsored happy hours, Health insurance, Job training & conferences, Open door policy, Life insurance, Charitable contribution matching, Mentorship program, Paid volunteer time, Online course subscriptions available, Open office floor plan, Paid holidays, Paid industry certifications, Paid sick days, Onsite office parking, Partners with nonprofits, Performance bonus, Pet insurance, Promote from within, Recreational clubs, Lunch and learns, Remote work program, Return-to-work program post parental leave, Free snacks and drinks, Team based strategic planning, OKR operational model, Team workouts, Mandated unconscious bias training, Unlimited vacation policy, Vision insurance, Wellness programs, Some meals provided, Mental health benefits, Home-office stipend for remote employees, Diversity employee resource groups, Hiring practices that promote diversity, Fertility benefits, Employee resource groups, Employee-led culture committees, Hybrid work model, In-person all-hands meetings, Summer hours, Employee awards, Diversity recruitment program, Wellness days, Abortion travel benefits, Meditation space, Mother's room, Personal development training, Virtual coaching services, Flexible time off, Floating holidays, Bereavement leave benefits
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