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Narmi is working to transform what digital banking looks like in United States financial institutions, desiring for platforms to provide users with “beautiful and feature-rich ex
Director of Growth
Location
United States
Posted
75 days ago
Salary
$150K - $165K / year
Seniority
Senior
Job Description
Director of Growth
Narmi
About Narmi: Narmi is how community financial institutions unlock the very latest capabilities in digital banking and account opening – so they can move faster, tap new growth opportunities, and be where banking is going. Since our founding, Narmi has enabled the movement of billions of dollars and the opening of hundreds of thousands of accounts for banks and credit unions across the US. As a result, our customers have seen meaningful increases in deposits, revenues, and happy customers. In fact, one of the first financial institutions to leverage Narmi was recognized by Bankrate and NerdWallet for providing the #1 digital experience for a bank or credit union in the US. About the Growth Team: The Growth team leads the charge in growing the number of financial institutions Narmi serves, as well as building confidence with prospects in Narmi's solution. The Growth team is composed of Sales Development Representatives, Growth Executives, Directors of Growth, and Sales Engineers who are all focused on growing the adoption of Narmi's platform across the financial institution market. As a Director of Growth, you will convey the value, and ultimately sell the Narmi One solution. Narmi One brings together six key components in a single unified platform: Narmi Grow: Frictionless account opening to maximize conversions Narmi Guard: Comprehensive, AI-powered fraud prevention Narmi Banking: Engaging digital experiences that drive loyalty Narmi Now: Real-time payments at a fraction of competitors' costs Narmi Open: Effortless integrations and custom feature development Narmi Command: Powerful back-office tools for visibility and control As someone focused on Narmi One, you will be empowered to sell any combination of the Narmi One solution. Additionally, over time, you will lead upsell initiatives to grow a financial institution’s relationship with Narmi. In short, you will have the ability to lead digital transformation for hundreds of financial institutions across multiple product lines. What You'll Do: - Run complex deals and lead prospects through the discovery and procurement process, including Narmi One platform positioning, demonstration, sales objectives, business case development and legal due diligence - Be accountable for traditional new sales responsibilities, including growing revenue by managing all aspects of the sales process, including building and managing new relationships, with financial institution prospects - Help grow a customer’s revenue with Narmi by selling them on additional Narmi One solutions over time - Leverage both new and existing contact database specifically as it relates to regional and community financial institutions in order to grow pipeline - Own a quota as you prospect new customers, deliver product presentations, develop sales presentations and and generate proposals - Develop a strong understanding of the Narmi Platform and its key differentiators - Be a resource in helping set the direction for the future growth of the Growth Team - Travel up to 25-40% of the time What You'll Bring: - 8+ years of direct selling or interaction with financial institutions or large scale enterprises at large ACVs (greater than $250K ARR) - Consistent quota attainment of 1mil per year or higher - Entrepreneurial and solution oriented approach - Understanding and proven success of how to convey the value of a platform solution - Experience with a Consultative Sales approach and familiarity with Command of the Message, Sandler and/or Meddicc sales methodologies - Demonstrable relationships with C-Suite stakeholders, preferably at community financial institutions - A track record of negotiating, structuring and executing complex agreements - Prior experience of working with cross-functional teams (sales engineers, SDRs, product, design, marketing) through large deal close processes - An ability to learn and apply complex, industry specific concepts - A team-oriented attitude - Experience working in start-up environment This role’s expected annual base salary is $150,000 - $165,000. Base salary is only part of your total compensation. In addition to base salary, you will receive an equity option grant, and are eligible for performance-based cash, equity bonuses and an annual variable compensation plan. Compensation included in an offer will be commensurate with the candidate’s skills, experience and geographic location. Compensation ranges for candidates located outside of New York City may differ. You will also receive a full benefits package. We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups. Please note that all correspondence related to this role will come directly from Narmi (email addresses ending in @narmi.com or @narmitech.com), and not a third party. If you receive correspondence from an individual claiming to represent Narmi please let us know immediately at security@narmi.com.
Benefits
- 401(K), 401(K) matching, Commuter benefits, Company equity, Company-sponsored outings, Company sponsored family events, Continuing education stipend, Customized development tracks, Dental insurance, Disability insurance, Volunteer in local community, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Generous parental leave, Generous PTO, Company-sponsored happy hours, Health insurance, Job training & conferences, Open door policy, Life insurance, Mean gender pay gap below 10%, Mentorship program, Paid volunteer time, Open office floor plan, Paid holidays, Pair programming, Paid sick days, Partners with nonprofits, Performance bonus, Promote from within, Lunch and learns, Remote work program, Return-to-work program post parental leave, Free snacks and drinks, Team based strategic planning, OKR operational model, Continuing education available during work hours, Tuition reimbursement, Mandated unconscious bias training, Vision insurance, Wellness programs, Some meals provided, Mental health benefits, Home-office stipend for remote employees, Diversity employee resource groups, Hiring practices that promote diversity, Fertility benefits, Employee resource groups, Quarterly engagement surveys, Hybrid work model, In-person all-hands meetings, In-person revenue kickoff, Employee awards, Mother's room, Personal development training, Flexible time off, Bereavement leave benefits
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• You own paid acquisition and activation of service professionals ("Pros") across priority markets. • You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up. • You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding. • Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. • When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it. • This is a senior IC role with broad ownership and direct impact on revenue and market growth. • You're creating the benchmarks for the new channel, as this is not a traditional customer acquisition or demand generation role.
About LawnStarter LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow. About the Growth Team The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace. The Challenge Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth. Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch. The Role You own paid acquisition and activation of service professionals ("Pros") across priority markets. You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up. You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding. Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it. This is a senior IC role with broad ownership and direct impact on revenue and market growth. You are building a channel that doesn't exist yet at LawnStarter — there's no playbook, no historical data, no "what worked last quarter." You're creating the benchmarks. This is not a traditional customer acquisition or demand generation role. You're growing the supply side of a two-sided marketplace by acquiring and activating service professionals. If you've worked on driver, host, courier, or tasker acquisition, this role is most comparable. What You’ll Own - Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels. Paid social and interrupt channels are the primary lever — but you have latitude to test and expand the channel mix based on what works. - Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup. You build, test, and iterate landing pages and signup flows — this isn't something you hand off to another team. - Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework. Generic "make money" ads don't work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their door. - Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets. - Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy. - Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. 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You own the full experience from ad click through signup completion — page design, messaging, form flow, friction reduction. If the conversion rate is off, that's your problem to solve. Activation over volume Sign-ups are a vanity metric. Your north star is activated Pros who complete their first job. That means you need to understand every micro-step in the funnel — from signup to bank account setup to background check to first job claim to first completed service — and work cross-functionally to eliminate drop-offs at each stage. Market prioritization under constraints Supply gaps exist across dozens of markets with different demand profiles, competitive dynamics, and Pro economics. You'll make real tradeoffs about where to invest, when to scale, and when to pull back — not spread budget evenly and hope for the best. Data mining to inform strategy The best top-of-funnel strategy comes from understanding who converts into a great Pro, not just who clicks an ad. You'll mine activation and performance data to find early signals — what channels, creatives, and targeting produce Pros who actually complete jobs and stick around — then feed those insights back into your campaigns. What Success Looks Like First 90 days - Priority markets identified based on supply gaps and demand signals - Campaigns live across core paid channels with first activated Pros from paid acquisition - Landing pages built and tested with initial CRO baseline established - Multiple creative concepts tested per channel - End-to-end supply tracking in place from ad click through first completed service - Weekly reporting and dashboards established - Deep understanding of the current Pro signup-to-first-service journey, including granular discovery of where Pros drop off and why 6–12 months - Repeatable, profitable Pro acquisition engine across multiple channels - Cost per activated Pro baseline established and lowering month over month - Sign-up to first-service conversion improved by at least 10% - Time to first service reduced by 15% - Clear reduction in lost demand due to supply gaps in priority markets - Documented playbooks covering channel strategy, creative testing, and market prioritization
About LawnStarter LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow. About the Growth Team The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace. The Challenge Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth. Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch. The Role You own paid acquisition and activation of service professionals ("Pros") across priority markets. You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up. You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding. Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it. This is a senior IC role with broad ownership and direct impact on revenue and market growth. You are building a channel that doesn't exist yet at LawnStarter — there's no playbook, no historical data, no "what worked last quarter." You're creating the benchmarks. This is not a traditional customer acquisition or demand generation role. You're growing the supply side of a two-sided marketplace by acquiring and activating service professionals. If you've worked on driver, host, courier, or tasker acquisition, this role is most comparable. What You’ll Own - Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels. Paid social and interrupt channels are the primary lever — but you have latitude to test and expand the channel mix based on what works. - Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup. You build, test, and iterate landing pages and signup flows — this isn't something you hand off to another team. - Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework. Generic "make money" ads don't work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their door. - Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets. - Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy. - Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. You influence these steps and are accountable to the outcome. - Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion — not vanity metrics. - Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly. Problems to Solve Finding the right Pros through the right channels Pros don't search for gig work the way consumers search for services. The channels, messaging, and targeting that work for customer acquisition won't translate. You need to figure out where real service professionals spend attention — paid social, job boards, search, industry communities — and build a presence that resonates. Landing page and signup conversion Getting clicks is step one. Converting those clicks into completed signups is where most of the value is created or lost. You own the full experience from ad click through signup completion — page design, messaging, form flow, friction reduction. If the conversion rate is off, that's your problem to solve. Activation over volume Sign-ups are a vanity metric. Your north star is activated Pros who complete their first job. That means you need to understand every micro-step in the funnel — from signup to bank account setup to background check to first job claim to first completed service — and work cross-functionally to eliminate drop-offs at each stage. Market prioritization under constraints Supply gaps exist across dozens of markets with different demand profiles, competitive dynamics, and Pro economics. You'll make real tradeoffs about where to invest, when to scale, and when to pull back — not spread budget evenly and hope for the best. Data mining to inform strategy The best top-of-funnel strategy comes from understanding who converts into a great Pro, not just who clicks an ad. You'll mine activation and performance data to find early signals — what channels, creatives, and targeting produce Pros who actually complete jobs and stick around — then feed those insights back into your campaigns. What Success Looks Like First 90 days - Priority markets identified based on supply gaps and demand signals - Campaigns live across core paid channels with first activated Pros from paid acquisition - Landing pages built and tested with initial CRO baseline established - Multiple creative concepts tested per channel - End-to-end supply tracking in place from ad click through first completed service - Weekly reporting and dashboards established - Deep understanding of the current Pro signup-to-first-service journey, including granular discovery of where Pros drop off and why 6–12 months - Repeatable, profitable Pro acquisition engine across multiple channels - Cost per activated Pro baseline established and lowering month over month - Sign-up to first-service conversion improved by at least 10% - Time to first service reduced by 15% - Clear reduction in lost demand due to supply gaps in priority markets - Documented playbooks covering channel strategy, creative testing, and market prioritization
