• You create creatives (static, video & animations) for social advertising campaigns on Facebook, Instagram and TikTok — with a clear focus on video • You independently implement creative concepts developed together with the Creative Strategy team • You develop and produce variations of existing creatives to further optimize ongoing campaigns • You produce short-form video ads (UGC-style, native ads, founder ads, meme formats, cutdowns) • You edit and optimize video footage (editing, motion graphics, text animations, subtitles, sound) • You prepare UGC and creator content for paid social and adapt it to each platform • You ensure a consistent brand impact while adhering to existing brand guidelines • You work closely with the Creative Strategy team and implement feedback efficiently • You contribute your own creative ideas and develop visual approaches that stand out from competitors • You continuously monitor trends, formats and visual styles on social media and incorporate them into creative execution • You support building and maintaining creative libraries and best-practice collections • You ensure high quality and clean execution while delivering a high creative output

• Produce high-quality video ads from concept to final delivery based on stakeholder briefs. • Capture and assemble footage while applying creative editing techniques across multiple video styles. • Incorporate game footage, AI-generated media, transitions, motion graphics, captions, color grading, and sound mixing. • Proactively introduce creative ideas that strengthen final deliverables. • Collaborate with the Creative Production Team to identify high-performing video concepts for iteration.

• Bring a strong perspective on what makes video content hook viewers, including scripting techniques, editing and pacing strategies, and visual structure. • Support the development of video content for Study.com and marketing channels, with a strong emphasis on optimizing for YouTube & TikTok engagement and discoverability. • Onboard, manage, and support a group of freelance video creators and video editors to ensure high-quality and efficient video creation • Track production rates, identify project bottlenecks, and resolve blockers to meet weekly, monthly, and quarterly goals • Write, edit, and update standard operating practices to ensure operational efficiency across video projects • Analyze video performance and incorporate insights to iterate on scripting/editing to increase social engagement rate, including formats inspired by successful content outside of traditional educational content (e.g., listicles, explainers, visual essays, "study with me"). • Provide ongoing feedback, direction, and performance analysis to support content strategy. • Leverage performance data to identify effective video formats, and iteratively refine our strategy through insight-driven ideation • Use AI and tech tools to streamline production (Claude desktop, Langflow, etc) and improve video quality with video first AI tools (HeyGen, Elevenlabs, etc)

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and expectations to our job architecture for consistency and transparent progression. Key Responsibilities Client‑Centric - Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade‑offs in plain language. - Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach). The Tinuiti Way - Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding - Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks. Product‑Led - Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale. - Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools. Data & Measurement‑Driven - Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk. - Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders. - Explain model caveats when recommending changes; support the health of data/ops Owner Mindset - Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑quality inventory, overlap - Help your Pod adopt better ways of working. Ways of working and values - Greatness attracts greatness: Keep improving your craft; embrace new tools and AI. - Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. - Culture of ownership: Move fast, cut waste, and own the result end‑to‑end. Professional & Technical Qualifications - Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure. - Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners. - Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention. - Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication. - Strong communication: Client‑ready storytelling; clear expectation‑setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership. KPIs - Growth: Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media. - Quality: Better attention/viewability/brand safety; improved frequency/overlap control. - Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded. - Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact. - Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume. The hiring salary range for this role is $90,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.