• You'll lead Laundryheap's lifecycle messaging programme - owning the strategy that turns first-time customers into regulars, and regulars into subscribers. • This isn't a campaign execution role. It's a leadership role with a hands-on edge. You'll build the programme from the ground up - the strategy, the architecture, the channel mix, the testing rhythm - and you'll manage a direct report to help deliver it. You'll be accountable for repeat order rates across every cohort stage, and for setting the standard your team executes against. • You'll directly manage a Customer Lifecycle Manager, who owns day-to-day sequence execution and optimisation across email, push, SMS and WhatsApp. • The full retention loop: - Post-order habit sequences (1st → 2nd → 3rd+ orders) - Win-back and lapsed customer flows - Subscription upsell tracks - Behavioural nudges and lifecycle triggers - Suppression logic and CRM segmentation architecture - Channel mix across email, push notifications, SMS and WhatsApp - knowing when to use each and how they work together • The metrics that matter: - Repeat order rate: 1st → 2nd, 2nd → 3rd, 3rd → 4th+ - Time to reorder by cohort - Lapsed customer recovery rate - Unsubscribe and spam rates (as guardrails)

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP Product Marketing. In this role, you will make a significant impact by shaping the strategic direction of our product marketing initiatives. Your expertise will drive brand awareness and customer engagement across various channels, helping our partner grow its market presence exponentially. You will lead a team, collaborate with cross-functional stakeholders, and enhance the adoption of innovative solutions in the data pipeline space. Your contributions will empower data-driven companies to achieve their analytics goals and position our partner as a leader in the industry. - Own the positioning and messaging of our products to increase pipeline and adoption. - Conduct primary and secondary research to discover user and buyer personas and refine positioning. - Help Sales and Enablement teams to improve sales outcomes through effective objection handling. - Drive customer advocacy to improve adoption, usage, and referrals. - Build and execute go-to-market strategies for new and existing products. - Build and grow the Product Marketing team through hiring and mentoring. Qualifications - 10+ years of experience in Product Marketing. - Experience in building processes about user research and GTM strategy. - Excellent communication skills - verbal and written. - Strong interpersonal skills for cross-functional collaboration. - Ability to understand and solve customer issues empathetically. - Deep understanding of business and market trends. - Experience in driving business impact at a growth-stage startup in a leadership role. Benefits - Competitive salary and performance bonuses. - Flexible work hours with a remote-first culture. - Professional growth opportunities and career development. - Collaborative and inclusive work environment. - Health and wellness benefits. - Opportunity to work with a diverse team across various industries.

• Migrate content from old websites into a modern content management system • Support AI-enabled workflows with metadata development, tagging, and image optimization • Audit Darden websites using SEMrush to identify technical issues and resolve them • Review and update page metadata to enhance SEO practices • Collaborate with AI-assisted tools to draft and refine metadata • Use Google Analytics to monitor website performance • Crop and size digital collateral for web and other platforms

• Manage digital sales performance for assigned vehicle inventory • Ensure accurate listings, quality imaging, and competitive market positioning for vehicles • Monitor sell-through, buyer engagement, and time-to-sale metrics, recommending pricing adjustments based on market activity • Serve as the primary contact for assigned recovery vendors and storage locations • Set clear expectations around imaging, condition reporting, documentation, and vehicle release timelines with partners • Ensure adherence to LaneLink operational standards and resolve operational issues quickly to avoid sales disruption • Maintain consistent communication and accountability across recovery and storage partners • Communicate sales results, pricing outcomes, and inventory performance directly with clients • Clearly explain marketplace activity and provide data-backed recommendations to clients • Ensure timely client follow-through on required documentation, including titles and other transaction-related materials • Track title status and proactively resolve gaps that could delay funding or vehicle release • Coordinate internally to ensure vehicles are fully transactable and sale-ready • Track and report on KPIs including days-to-list, time-to-sale, title turnaround, and release cycle times • Maintain accurate data within CRM and internal systems • Identify workflow inefficiencies and recommend process improvements • Support seamless post-sale coordination to ensure a positive buyer experience