• Lead the global Service & Repair marketing function as the central hub for commercial strategy, setting direction and priorities across growth strategy, pricing, go‑to‑market execution, sales enablement and training, and brand and messaging. • Manage and develop a team of regional marketers, enabling strong local execution while maintaining global alignment and consistency. • Partner closely across the organization—including Operating Units, Sales, Service Operations, Finance, Product, Enterprise Accounts, and ASC teams—to align service strategy with commercial objectives and customer needs. • Drive growth and transformation by evolving how service offerings are positioned and commercialized to unlock new value for customers and Medtronic. • Serve as steward of the global Service & Repair brand, leading harmonization and launch efforts in partnership with Operating Units. • Translate customer insights into clear value propositions and go‑to‑market tools that enable field teams to effectively sell and scale service offerings. • Ensure marketing excellence and rigor, including performance measurement, pipeline visibility, and adherence to regulatory, quality, and compliance requirements.

At WHOOP, we're on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Marketing Director, ANZ - for an eight month cover to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This role serves as the executional owner for the ANZ region, with responsibility for translating global strategies into regionally relevant, culturally resonant programs. Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the ANZ markets. RESPONSIBILITIES - Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs. - Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals. - Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels. - Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels. - Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities. - Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty. - Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness. - Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation. - Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion. - Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams. - Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics. - Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact. - Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market. QUALIFICATIONS - 8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands. - Bachelor’s degree in Marketing, Communications or a closely related field - Deep understanding of the ANZ market - media, commercial and competitive landscapes- with demonstrated cultural fluency and insight into consumer behaviour. - Proven experience across influencer marketing, media planning, and brand partnerships. - Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions. - Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence. - Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis. - Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable - Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives. - Adaptable and thrives in a dynamic and fast moving business - Is comfortable with constant change, is self motivated and collaborative. - Demonstrated passion for performance, wellness, and WHOOP’s mission. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

Description About the Role: Peritia is seeking a strategic, hands-on marketing leader to build and scale a high-performing go-to-market engine serving biopharmaceutical and MedTech clients. This role operates as a true revenue partner to Sales and executive leadership, with direct accountability for pipeline generation, conversion support, and overall marketing ROI. This leader will define Peritia’s market positioning, package services into compelling offerings, and build a repeatable demand generation engine across digital, events, and relationship-driven channels. The role requires a player-coach who can both set strategy and execute critical initiatives in a fast-paced, build-oriented environment. Scope & Operating Context: - Reports to: Executive Leadership (CCO or Head of Sales) - Sales partnership: Direct alignment with Sales and Sales Operations, with shared pipeline and revenue goals - Team: Initially structured as a lean, build-from-scratch function with a clear mandate to scale over time. Leverage external agency partnerships to supplement capabilities during early-stage development. - Budget: Responsible for managing and optimizing a meaningful but efficiency-focused marketing budget - Market: Complex, relationship-driven B2B services environment with long sales cycles and multi-stakeholder buying groups Key Responsibilities: Go-to-Market Strategy & Revenue Growth - Define and lead Peritia’s go-to-market strategy aligned to revenue goals across all business lines. - Translate strategy into clear, actionable execution plans with defined targets, KPIs, and success metrics. - Build and actively manage a structured, repeatable demand generation engine across channels (website, conferences, webinars, LinkedIn, referrals, email). - Partner closely with Sales and Sales Operations to ensure seamless execution from prospecting through pipeline conversion. Ideal Customer Profile & Segmentation: - Define and refine ICPs across biopharma and MedTech customers. - Identify and prioritize key buyer personas (e.g., HEOR, Market Access, Clinical, RWE stakeholders). - Align messaging and campaigns to complex buying committees and long sales cycles. Positioning, Messaging & Service Offerings - Set and continuously refine Peritia’s market positioning and differentiated value proposition. - Work directly with practice leaders to package capabilities into market-ready, outcome-oriented service offerings. - Create and deploy messaging frameworks, narratives, and sales enablement materials that are actively used by commercial teams. - Enable Sales with high-impact materials that drive deal progression. Brand, Content & Digital Marketing - Own the vision and execution of Peritia’s digital presence, including website, LinkedIn, email, and other priority channels. - Lead the creation of high-quality content and thought leadership (case studies, white papers, webinars) in partnership with subject matter experts. - Actively manage and optimize digital channels to drive engagement, conversion, and lead quality. - Ensure all content is consistently executed against brand standards, messaging frameworks, and proof points. Demand Generation & Campaign Execution: - Build and scale a structured, repeatable demand generation engine across channels: Website, LinkedIn, Email, Webinar, Conferences, and Referral/partner channels - Design and execute multi-touch, multi-channel campaigns targeting defined ICPs. - Own lead lifecycle strategy (lead ? MQL ? SQL ? opportunity). - Implement and optimize nurture programs to support long sales cycles. Events, Campaigns & Field Marketing - Define the strategy for conferences, events, and integrated marketing campaigns aligned to growth priorities. - Execute end-to-end event and campaign plans, including pre-event outreach, onsite activation, and post-event follow-up. - Design and run multi-channel campaigns that generate and nurture leads through the funnel. - Track and refine efforts based on pipeline generation, opportunity progression, and revenue impact. Marketing Operations, Analytics & Team Leadership - Establish the marketing operating model, including performance tracking, reporting, and analytics across all channels. - Own and actively manage the marketing budget, optimizing spend based on performance and ROI. - Implement tools, processes, and AI-enabled capabilities to improve execution, targeting, and measurement. - Operate as a hands-on leader—balancing strategic direction with direct involvement in key initiatives. - Build and develop a high-performing marketing team over time while fostering a culture of accountability and continuous improvement. - Leverage agencies and external partners where appropriate. - Foster a culture of accountability, speed, and continuous improvement. Requirements Qualifications: - Bachelor’s degree in marketing, business, life sciences, or a related field. - 10+ years of progressive marketing experience, including leadership responsibility. - Demonstrated success building or significantly upgrading a B2B go-to-market engine in a consulting, services, or life sciences–focused organization. - Experience marketing to biopharmaceutical and/or medtech companies; familiarity with consulting and/or vendor services supporting clinical development, HEOR/HTA, RWE, or related areas strongly preferred. - Proven track record in productizing services or solutions and marketing outcome-based or value-driven offerings. - Hands-on experience overseeing website redesigns, digital marketing programs, and social/LinkedIn strategies with measurable pipeline impact. - Demonstrated ability to plan and execute conference and event strategies, including ROI measurement and integration with sales processes. - Experience managing a meaningful marketing budget with clear performance and ROI accountability. Skills and Attributes: - Strong strategic thinker with the ability to translate vision into actionable, measurable plans. - Deep understanding of modern B2B marketing, including digital, content, events, and marketing operations. - High level of comfort with data, analytics, and newer technologies (including AI-enabled tools) to enhance targeting, messaging, and prospecting. - Excellent communication, storytelling, and presentation skills, with the ability to collaborate and influence across senior stakeholders. - Demonstrated ability to pivot between leading at a strategic level and executing tactical activities to move work forward in a fast-paced environment. - Strong people leadership skills, with experience building teams and fostering a collaborative, accountable culture. Success Metrics/Deliverables: - Establish a repeatable demand generation engine with consistent pipeline output - Improve pipeline coverage ratio and lead-to-opportunity conversion rates - Launch clearly defined, market-ready service offerings - Build foundational marketing infrastructure (processes, tools, reporting) - Demonstrate a measurable increase in marketing-sourced and influenced pipeline Working Style & Culture: - High accountability, results-oriented environment. - Fast-paced, build-and-iterate mindset. - Close collaboration with executive leadership and commercial teams. - Emphasis on ownership, initiative, and continuous improvement. Location & Travel: - Flexible/remote (as applicable). - Travel required for key conferences, client meetings, and team collaboration.

• Own Checkmate's consumer brand and growth (~70%) • Optimize the funnel from notification to app to conversion • Build Checkmate into the savings brand people actually talk about • Run social (TikTok, Instagram) and grow our following with a content engine • Develop influencer and creator partnerships that drive real downloads • Turn UGC, power users, and viral moments into compelling creative • Package consumer momentum for brands • Generate inbound interest through content, events, and social proof • Build B2B community through curated experiences and events • Support sales with product marketing materials • Own the product narrative across every touchpoint