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Email Marketing Growth Manager

Email Marketing ManagerEmail Marketing ManagerFull TimeRemoteSeniorTeam 11-50Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Europe

Posted

70 days ago

Salary

0

Seniority

Senior

5 yrs expEnglish

Job Description

Email Marketing Growth Manager

Ruby Labs

• Own the experimentation roadmap for email marketing growth • Run A/B tests across: - subject lines - preview text - email body copy - calls to action - content structure - offer presentation - lifecycle messaging • Develop and prioritize experiments across two key areas: - Pre-purchase experiments focused on maximizing conversion volume from email - Post-purchase experiments focused on improving user activation, retention, and re-engagement • Analyze email performance and user behavior to identify growth opportunities and friction points • Write clear testing hypotheses and propose strong copy variations for experiments • Partner with the Email Team on the implementation of tests and campaign changes • Measure experiment results, identify winners and losers, and define next steps • Do the daily reporting of the Email experiment in the growth Slack channel • Control the monetary impact of every experiment on the company top line • Maintain a clear backlog of email growth experiments and document learnings • Perform ongoing market and competitor research to generate new hypotheses and experiment ideas • Work with data and product stakeholders to ensure experiments are tied to measurable business outcomes

Job Requirements

  • At least 3 years of experience in email marketing
  • At least 2 years of experience in growth and A/B test execution
  • Strong hands-on experience with experimentation in email or lifecycle marketing
  • Ability to generate testing ideas that improve conversion, activation, and retention
  • Strong copy instincts for writing and refining:
  • subject lines
  • CTAs
  • email messaging
  • lifecycle content
  • Strong analytical skills and comfort working with performance data
  • Experience with tools such as Mixpanel, Customer.io or similar platforms
  • Ability to work cross-functionally with email, growth, product, and analytics teams
  • Strong organization and clear communication
  • Fluent English

Benefits

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

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