• Technical consulting for marketing technologies at the mid-management level • Designing, developing, and delivering scalable marketing technology solutions • Collaborating with clients, software developers, data specialists, and AI engineers • Designing end-to-end solutions • Managing the solution lifecycle from initial scoping through implementation and launch to continuous optimization • Building trusted client relationships through structured, transparent, and solution-oriented collaboration • Translating technical concepts for stakeholders

About the Role Health-E Commerce is seeking a Director of Marketing, B2B & B2B2C to lead and scale marketing programs across our rapidly expanding partner ecosystem. This role owns the marketing performance of one of our most important distribution channels - activating millions of partner members and driving ecommerce revenue through third-party administrators. This is a player-coach role that requires both strategic vision and hands-on execution. The ideal candidate is strategic, scrappy, and execution-oriented equally comfortable defining channel strategy and rolling up their sleeves to bring programs to market. Key Responsibilities: - B2B & B2B2C marketing strategy Own the marketing strategy for Health-E Commerce's partner ecosystem. Develop scalable programs that activate partner audiences, drive measurable ecommerce growth, and translate distribution opportunities into consumer adoption and purchasing behavior. - Lifecycle marketing Build and scale lifecycle marketing frameworks that enable partners to engage their member base through compliant, high-performing campaigns. Oversee partner email programs including segmentation, messaging strategy, deployment, and performance analysis. - Strategic partner campaigns Lead co-branded campaigns and targeted engagement programs that deepen partner relationships and drive consumer adoption. Work closely with Sales and Partner Development to identify and act on growth opportunities. - Partner enablement Develop marketing programs that support partner acquisition, activation, and growth. Create enablement materials, launch programs, and marketing resources that help partners promote Health-E Commerce offerings to their members. - Campaign execution Develop and execute integrated campaigns across email, landing pages, partner portals, and digital media. Continuously optimize through testing, segmentation, personalization, and data-driven insights. - Stakeholder leadership Serve as the primary marketing partner to Sales, Partner Development, and Partner Success teams. Participate in partner strategy discussions and strengthen relationships with key partners through high-performing programs. - Analytics & optimization Track and analyze campaign performance across B2B and B2B2C initiatives. Measure success against key metrics including CAC, conversion rate, engagement, ROI, and CLV. Translate insights into actionable improvements. - Team leadership Lead and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors. Build processes and operating models that allow programs to scale. Foster a culture of ownership, collaboration, and performance. What you'll need: - Bachelor's degree in Marketing, Business, Communications, or related field - 10+ years of marketing experience with strong exposure to B2B, B2B2C, partner marketing, ecommerce, or digital growth - Proven ability to develop and execute integrated marketing strategies including lifecycle and campaign management - Experience building scalable programs that support partner ecosystems or distribution networks - Strong analytical skills with a track record of using data to drive performance - Ability to work cross-functionally with sales, creative, ecommerce, and analytics teams - Excellent project management, organizational, and communication skills What success looks like You'll have created and scaled net-new marketing programs across our partner ecosystem, activated millions of partner members through high-performing campaigns, increased consumer engagement and conversion through partner channels, and built the marketing infrastructure to make partner marketing a major revenue driver for the company. Compensation, Benefits, & Additional Details: At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. - Compensation: $120,000 - 150,000 - Discretionary Annual Bonus Eligibility: Up to 20% - Medical, Dental, Vision, and 401K with a company match - Dependent Care, FSA & HSA accounts - Paid Parental & Bonding Leave - Flexible PTO & office closure on all major holidays - Monthly wellness & internet reimbursements - Professional development including certification support & leadership coaching - Mental Health resources - 100% remote within the United States - Must be able to work EST hours Candidate Privacy Notice

• Serve as the primary strategic point of contact for a portfolio of clients across marketing and communications disciplines. • Develop deep knowledge of each client’s business, audience, and goals, and translate that knowledge into smart, actionable strategies. • Lead client meetings, presentations, and reviews with confidence and clarity. • Build and maintain strong, trust-based relationships that result in high client retention and satisfaction. • Anticipate client needs and proactively bring forward ideas, opportunities, and solutions. • Direct integrated marketing and communications strategies across paid media, organic social, email, content/SEO, and influencer/partnerships, providing strategic direction while internal specialists execute. • Translate client objectives into well-structured campaign frameworks, editorial strategies, and channel plans. • Ensure all strategic recommendations are grounded in audience insight, brand positioning, and measurable goals. • Review and provide strategic direction on creative and content deliverables across client accounts. • Stay current on platform trends, marketing best practices, and the evolving media landscape to bring fresh thinking to every client. • Own the overall strategic direction and arc of client programs, ensuring work is scoped, planned, and executed in a way that delivers on defined goals. • Partner with project management and internal teams to maintain timelines, quality, and delivery standards across accounts. • Step in as a senior contributor on peer accounts when needed, ensuring seamless continuity for clients. • Identify and escalate risks early, and solve problems with a solutions-first mindset.

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. ** You must have the Right to Work in the UK. Sponsorship is not available for this role ** Meet the team: The EMEA Marketing function is a dynamic, diverse and growing team, playing a critical role in defining and implementing our strategy to drive growth in the region. The EMEA Performance Marketing team is a key pillar in the EMEA Marketing function, delivering pioneering high impact projects to enable our EMEA Marketing Strategy and drive Dexcom’s business success. We maximize the measurable value we deliver through data-driven decision-making, proactive prioritization, world-class expertise & innovation, and hands-on implementation. Working as an integrated team within EMEA Marketing, we are reliable, collaborative partners to regional and local marketing teams, and coordinate execution across all Dexcom internal functions with strong processes, clear roles, and transparent communication. Where you come in: Your primary focus will be to support the delivery of high-quality content and campaigns that drive continuous improvements to e-commerce performance from customer acquisition to user retention, with a strong emphasis on performance measurement and operational optimization, across web and email channels. - You will support the launch of new products and e-commerce projects, ensuring alignment with strategic objectives and performance goals. - You will optimise on-site content and collaborate on copy creation to enhance SEO growth and organic visibility. - You will support in the development of new features to enhance the journey and execute on-site optimizations through test & learn CRO experiments to improve conversion, documenting insights and implementing changes to deliver measurable CRO impact. - You will develop email content to enhance customer value through upsell and retention and ongoing engagement. - You will monitor and analyze performance data and reports across GA4, GTM, SFDC/SFMC, VWO, Tableau, working with the EMEA E-commerce Manager and the EMEA Performance Marketing team to turn data into actionable insights. - You will support the Ecommerce Manager in preparing monthly and quarterly performance reports and insight packs across the EMEA region. - You will support the creation of new marketing collateral and content aligned with e-commerce strategic objectives, informed by real-world data on performance and impact of our content and channels. - You will collaborate cross-functionally with EMEA performance marketing, EMEA marketing, commercial IT, and external partners to deliver best-in-class e-commerce experiences. What makes you successful: - You are a digital native quickly able to grasp digital tools and new platforms, with a curiosity to explore trends in online shopping and digital marketing in healthcare. - You have an intuitive understanding of the e-commerce customer journey and can map these to key digital touchpoints. - You have a strong analytical mindset, understanding core KPIs and able to translate large datasets into meaningful insights to drive action. - You have strong writing and visual communication skills including the ability to write compelling content leveraging behavioural insights and SEO principles. - You are a skilled collaborator with strong communication and interpersonal abilities and can work productively with diverse stakeholders. - You demonstrate strong project management skills, with proficiency in planning, execution, and monitoring using PM tools such as Asana. - You thrive in fast-paced ambiguous environments, maintaining an organised, efficient, and proactive approach to multiple concurrent projects. - You have high standards for delivery quality and attention to detail, while able to meet tight deadlines to consistently deliver high-quality outcomes. - You are comfortable working with external agencies and vendors to execute complex marketing initiatives. What you’ll get: - A front row seat to life changing CGM technology - A full and comprehensive benefits program. - Growth opportunities on a global scale. - Access to career development through in-house learning programs and/or qualified tuition reimbursement. - An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: - 0-5% Experience and Education Requirements: - Typically requires a Bachelor’s degree and a minimum of 2-5 years of related experience. Remote Workplace: - Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.