• Build, launch, and manage paid social campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social channels. • Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals. • Monitor campaign performance and adjust bidding strategies, budgets, targeting, and creative to improve efficiency and increase return on ad spend (ROAS). • Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement. • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign objectives. • Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau. • Prepare performance summaries and reporting dashboards to communicate campaign insights and results to internal stakeholders. • Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing frameworks and optimization strategies. • Stay current on platform updates, new ad formats, automation features, and industry trends in paid social advertising. • Contribute to the ongoing expansion of our paid media initiatives by testing new channels, audiences, and creative approaches.

• Build, launch, and manage paid social campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social channels. • Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals. • Monitor campaign performance and adjust bidding strategies, budgets, targeting, and creative to improve efficiency and increase return on ad spend (ROAS). • Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement. • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign objectives. • Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau. • Prepare performance summaries and reporting dashboards to communicate campaign insights and results to internal stakeholders. • Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing frameworks and optimization strategies. • Stay current on platform updates, new ad formats, automation features, and industry trends in paid social advertising. • Contribute to the ongoing expansion of our paid media initiatives by testing new channels, audiences, and creative approaches.

• Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns • Drive traffic to key sales channels of Shopify and Amazon and support brand awareness through ads • Audit listings, storefront, and PPC campaigns • Scale revenue from ~$20K/month to 6 figures/month through performance-driven strategies • Own the full digital marketing paid channels: strategy, execution, reporting • Collaborate with internal creatives to produce high-performing assets • Understand and optimize the full conversion funnel from ad click to upsell • Understand and participate in the development of cross sells, up sells, and down sales • Maximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value) • Report weekly/monthly performance and insights • Identify performance gaps and close them with clear, confident execution

• Are you passionate about paid media and looking for an opportunity where you can grow, innovate, and have a real impact? • A leading UK-based advertising agency is seeking a talented Paid Media Marketer to join their expanding team. • Specializing in student recruitment marketing, this award-winning agency works with over 40 higher education institutions globally and is redefining how these organizations connect with their audiences. • This fully remote role is perfect for someone based in South Africa who wants to collaborate with a dynamic, forward-thinking team while working on meaningful campaigns that drive results.