• Develop a deep understanding of the buyer persona and pain points • Collaborate with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns, identify content gaps and develop the content roadmap • Develop and lead an Editorial Board and Marketing team-wide editorial strategy • Own the content planning and execution that maps to the buyer journey • Support thought leadership development with subject matter experts and executive leadership team • Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets • Heavily contribute to quarterly campaign planning and reporting • Heavily contribute to annual marketing strategy with an eye on the vision and MBOs • Execute on established KPIs to measure content program impact and utilize data to inform quarterly content plans. • Utilize strong analytical skills to test, track, and report out content performance results. • Propose innovative approaches to inspect content results and optimize campaign performance. • Synthesize and contribute content performance insights and suggestions for improvement to management. • Lead, mentor and grow a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence. • Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities • Other duties as assigned

• Part of one of the largest client teams and the subject-matter contact for stakeholders on the client side. • Managing and maintaining website content. • Advising the client on digital marketing, user experience, and content. • Accountable for ensuring content maintenance is delivered on time, within budget, and to quality standards. • Direct point of contact for the client and responsible for managing website content both externally and internally. • Close collaboration with an interdisciplinary team and coordination with colleagues.

• New and live card design • New and live card balance • New and live location design • Design theming and archetype planning for future releases • Managing our gameplay rulings and interactions • Lining up our featured location sets and other live operation needs • Lead designers, design projects, and design teams

• Develop and review instruction that authentically aligns to standards and progresses in substantial, organic ways • Revise instruction to meet the needs of a diverse range of learners • Source rich and engaging texts for content development • Craft lessons that support students at all levels, helping them become strong readers who can dig into a text, deliberately investigate key elements, collaborate to refine their understanding, and express that understanding through presentations, performances, writing, or other means • Collaborate with designers, developers, and other content producers to bring lessons to life