UConn - University of Connecticut provides more than 32,000 students with undergraduate, graduate, and doctoral degree programs. As an employer, the institution
Marketing Coordinator
Location
Connecticut
Posted
79 days ago
Salary
$60K - $65K / year
Seniority
Entry Level
Job Description
Marketing Coordinator
UConn - University of Connecticut
Title: Marketing Coordinator Location: CT-Storrs Search #: 499481 Work type: Full-time Location: Other - please see posting for additional information Categories: Marketing and Communication Job Description: The University of Connecticut School of Social Work’s Innovations Institute seeks qualified applicants for an open communications position to be hired as Publicity/Marketing Coordinator. The position supports marketing and communications efforts for Innovations Institute through planning, writing, and designing digital communications, including but not limited to web, social media, and email with the goal of raising awareness of Innovations, its work and expertise, its events, trainings, programs, products, services, and technical assistance. The successful candidate will monitor, track, and report on the results of the communications they create to ascertain if objectives and audience goals are reached. Selected candidates will apply marketing knowledge, concepts, principles, and skills to support multiple projects across the Innovations Institute. This is a fully remote position that reports to the Innovations Director of Marketing and Communications, with expected travel to UConn’s Hartford Campus once annually. DUTIES AND RESPONSIBILITIES - Assists in the planning and implementation of marketing strategies. - Writes and edits clear, concise, engaging copy for email campaigns, web, and social media that advances strategic objectives, includes key messages, and compels audiences to take action. - Designs social media graphics, email campaigns and web banners, brochures, flyers, and other informational and promotional materials in Canva or other software in line with Innovations brand standards. - Anticipates and develops new web pages in WordPress, conducts routine updates to keep content current and relevant, and expands functionality and accessibility. - Tracks and measures the success of email, web, and social media efforts by reporting on standard marketing measurements, including open and click-through rates, social media followers and engagement. Use this information to recommend improvements to communication to increase reach, performance, and subscriber acquisition. - Manages Innovations Institute’s social media presence across four platforms (BlueSky, Facebook, Instagram, and LinkedIn). Write and post content daily on behalf of Innovations based on marketing priorities, including new or updated resources/publications, acknowledgement of awareness months/days, upcoming trainings and other opportunities; respond to messages and comments; monitor other organizational pages to amplify certain messaging and/or identify content to share. - Draft quarterly newsletters for a grant-funded Center of Excellence by soliciting and discussing content ideas with project leadership, writing content, and designing the newsletter. - Anticipates and plans communications for forthcoming awareness days relevant to Innovations work. Maintains an annual calendar of days and proposes and executes plans to acknowledge them. Involves other Innovations teams as needed. - Plans a schedule of work and chooses between critical tasks based on organizational priorities, obtaining or organizing the necessary resources and support to achieve activities for marketing. Serves as a resource to other teams within Innovations regarding effective promotional strategies and problems. - Supports the production of reports and publications by liaising with program staff and with freelance designers and editors. - Monitors and responds to incoming requests in Innovations' general inbox, distributing requests to appropriate parties. - Performs other duties as necessary. MINIMUM QUALIFICATIONS - Bachelor’s degree in a related field such as liberal arts, communications, or social work. - Two years of related experience. - Previous experience or demonstrated ability to work in WordPress, Canva or other design programs, Constant Contact, and social media platforms, including LinkedIn, BlueSky, Instagram, and Facebook. - Experience creating content and sharing through social media and email marketing. - Demonstrated knowledge of basic marketing practices and principles. PREFERRED QUALIFICATIONS - Demonstrated knowledge of social work and current issues facing the field. - Project management experience. - Proven problem-solving and critical thinking skills. - Demonstrated ability to work independently with an understanding of when/how to seek help. APPOINTMENT TERMS This is a full-time, end-date position subject to renewal based on funding and satisfactory performance. Positions with Innovations Institute are fully remote with expected travel to UConn’s Hartford Campus once annually. Compensation will range from $60,000 - $65,000 annually (full-time equivalent), commensurate with education and experience. A generous benefits package is provided that includes health, retirement, paid time off, and other benefits. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA). TERMS AND CONDITIONS OF EMPLOYMENT Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check. TO APPLY Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #499481 to upload a resume, cover letter, contact information for three (3) professional references, and a writing sample that demonstrates skill in writing marketing copy for a broad audience. The writing sample must: - A short writing sample (300–500 words) that demonstrates strong proofreading skills and a clear, professional writing style. - An example of a professional email, blog post, or article that shows you can write for a broad audience or a sample of a social media post or flyer intended to share information or promote an event. - Be written in English with satisfactory spelling, grammar, and punctuation. This job posting is scheduled to be removed at 11:55 p.m. Eastern time on April 8, 2026. All employees are subject to adherence to the State Code of Ethics which may be found at https://portal.ct.gov/Ethics/Statutes-and-Regulations. All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community. The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The University of Connecticut is an AA/EEO Employer.
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• Create innovative marketing campaigns • Create innovative social media traffic • Produce designs for innovative and attractive marketing material • Continue to expand on our branding initiatives • Responsible for lead generation, volume, and cost per lead • Oversee new opportunities for generating leads • Create long-term brand strategy and initiatives • Proactively pursue new channels to lead brand growth • Provide visionary leadership • Research industry trends and what prospective customers needs might be • Identify key segments of our industry and align our marketing activities to deliver on the needs of the industry • Produce and coordinate weekly and monthly newsletters for email campaigns • Handle all marketing activity details such as mailings and email campaigns • Create and manage events and seminars to generate demand • Work closely with any marketing assistants to aid in demand generation and campaign maintenance • Participate daily in blogs and discussions online to generate demand interest in our services • Participate daily in blogs and technical forums offering our professional opinions to demonstrate our skills and capabilities as a company • Build solid branding and message campaigns to ensure demand generation • Maintain all aspects of our social media venues and work closely with development to add new features and services to enhance all of our social media and web venues • Experience building/modifying/editing professional Power Point presentations • Ability to develop/build management reports with the advanced uses of Excel • Experience using Adobe Photoshop & Illustrator for the use of building and modifying marketing assets • Track and communicate key competitor actions to Management team regarding product launches, partnerships, and brand/marketing/channel strategy
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