• Create results-oriented content (acquisition, nurturing, and sales enablement) • Translate technical topics (primarily technology and B2B) into clear, strategic content • Manage and optimize content with a performance focus (SEO and conversion) • Provide direct support for demand generation campaigns • Manage and update content in a CMS (WordPress) • Collaborate with growth and marketing teams (ongoing partnership) • Deliver consistently and on deadline

• Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals • Build and manage an editorial calendar across blog, email, SMS, and web content • Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis • Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.) • Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students • Help refine website copy, including landing pages, product pages, and conversion flows • Translate product features and updates into clear, benefit-driven messaging that resonates with students • Support product launches and feature rollouts with compelling content and positioning • Ensure consistency of voice, messaging, and value propositions across all customer touchpoints • Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation) • Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes • Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.) • Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance • Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits • Create and optimize content to drive organic traffic, rankings, and conversions • Continuously improve content performance through data-driven insights • Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels • Support paid and lifecycle efforts by developing content that can be repurposed across campaigns • Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact) • Run experiments (A/B testing, messaging variations, content formats) to improve outcomes • Continuously refine content strategy based on data and user behavior

• Manage and consult on technical aspects of the production workflow from creation of initial deliverables through publication and beyond for all research outputs. • Develop technical quality improvements to the Production workflows. • Resolve and troubleshoot problems related to composition and ingestion with the production vendor. • Monitor and resolve publishing problems, syndication and indexing issues and communicate with PLOS staff about distribution and reach of PLOS content. • Ensure that PLOS content conforms to evolving syndication partner requirements, and work with internal stakeholders on improving the syndication process by providing technical support in the creation of new workflows/APIs. • Own end-to-end technical quality improvements across production workflows, with a deep specialization in XML-first based publishing, from issue identification through resolution, validation and sustained prevention. • Identify systemic quality issues by analyzing recurring error reports, XML validation failures, syndication and downstream partner feedback, author-reported content or usability issues, and internally observed workflow pain points.

• Create compelling, high-quality content, including blogs, white papers, case studies, and social media content • Partner with the Director of Content to execute the editorial calendar and accelerate content output • Collaborate with SEO agency to review and approve/revise recommendations, ensure all blogs are SEO-optimized • Work cross-functionally with internal subject matter experts to develop content that addresses various customer personas • Manage social media calendar and posting