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Archer

Archer’s mission is to unlock the skies, freeing us to reimagine how we live and spend time. (NYSE: $ACHR)

Content Marketing Manager

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

Texas

Posted

76 days ago

Salary

$80K - $85K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Content Marketing Manager

Archer

• Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals • Build and manage an editorial calendar across blog, email, SMS, and web content • Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis • Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.) • Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students • Help refine website copy, including landing pages, product pages, and conversion flows • Translate product features and updates into clear, benefit-driven messaging that resonates with students • Support product launches and feature rollouts with compelling content and positioning • Ensure consistency of voice, messaging, and value propositions across all customer touchpoints • Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation) • Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes • Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.) • Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance • Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits • Create and optimize content to drive organic traffic, rankings, and conversions • Continuously improve content performance through data-driven insights • Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels • Support paid and lifecycle efforts by developing content that can be repurposed across campaigns • Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact) • Run experiments (A/B testing, messaging variations, content formats) to improve outcomes • Continuously refine content strategy based on data and user behavior

Job Requirements

  • 4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing
  • Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)
  • Strong ability to translate product features into clear, compelling value propositions
  • Experience writing high-performing email and/or SMS campaigns
  • Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)
  • Experience collaborating cross-functionally with product, growth, and subject matter experts
  • Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools
  • Comfortable working in a fast-paced, growth-oriented environment

Benefits

  • Comprehensive medical, dental and vision insurance for employees and their families
  • Flexible & encouraged PTO
  • Company HSA contribution of $90/month for eligible plans
  • Company-paid life insurance and disability coverage
  • 401(k) with company match (100% match on first 3%, 50% match on the next 2%)

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