• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments • Champion client-centric design • Scale identity verification solutions • Reimagine KYC and verification • Partner with Legal, Compliance, Fraud, and Regional Ops teams • Lead vendor strategy • Leverage data at scale • Influence senior stakeholders with product strategy narratives • Foster cross-team alignment • Stay ahead of the curve by anticipating regulatory shifts and emerging technologies

• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments • Champion client-centric design, using feedback and research to refine experiences and deliver continuous improvement • Scale identity verification solutions that meet diverse regulatory and geographical requirements, balancing compliance with exceptional user experience • Reimagine KYC and verification as rewarding progress moments that celebrate clients unlocking new products like Futures, Margin, or Kraken Pro. • Partner with Legal, Compliance, Fraud, and Regional Ops teams to anticipate regulatory changes and embed them into scalable processes • Lead vendor strategy: assess, integrate, and optimize ID verification vendors to drive efficiency and innovation • Leverage data at scale: define success metrics, analyze bottlenecks, and drive measurable improvements in activation and conversion rates • Influence senior stakeholders with product strategy narratives, business cases, and roadmap priorities • Foster cross-team alignment, ensuring onboarding solutions enable growth across marketing, compliance, and operations • Stay ahead of the curve by anticipating regulatory shifts and emerging technologies in crypto onboarding and KYC

• Own strategy, outcomes, and roadmap • Define the multi‑quarter vision and strategy for the Membership & Credits MAT, aligned to company OKRs around retention, LTV, margin, and engagement. • Own the key metrics for your domain (e.g., Super+ attach and retention, plan mix, credits issuance/burn, cashback utilization, contribution margin) and be accountable for moving them. • Build and maintain a clear, defensible roadmap that balances 0→1 bets, platform investments, and iterative optimization. • Design membership plans and value architecture • Lead the strategy for membership plans (tiers, durations, trials, renewals, grace periods, promotional constructs) and how benefits and value are communicated across surfaces. • Partner with GMs, Finance, and Growth to ensure pricing and packaging decisions are grounded in unit economics, elasticity, and customer insight. • Ensure membership logic is simple enough for customers to understand, while being flexible enough for the business to run targeted experiments and offers. • Build the credits & cashback platform • Own how credits and cashback are modeled, accrued, granted, and redeemed across products and channels (e.g., earnings, travel, card, lifecycle, support). • Work with Engineering and Data to define platform primitives and APIs that other teams can safely build on without fragmenting rules or experiences. • Set and enforce guardrails for breakage, abuse/fraud, and margin, in partnership with Finance, Risk, and Fraud. • Lead cross‑functional execution • Lead a mission‑aligned team across Product, Engineering, Design, Data, and Growth; run effective rituals (planning, stand‑ups, reviews, retros) that keep the MAT focused on outcomes. • Partner with Lifecycle, CRM, and Marketing so that membership, credits, and cashback narratives are consistent across in‑app, email, and marketing surfaces. • Collaborate with Legal, Compliance, and Support to ensure changes are compliant, supportable, and well‑operationalized. • Drive experimentation, insight, and decision quality • Use tools like Amplitude, Looker, and experimentation frameworks to form hypotheses, design tests, and make data‑driven decisions. • Combine quantitative data, UXR, customer interviews, and support insights to deeply understand member jobs‑to‑be‑done and pain points around value, pricing, and rewards. • Ruthlessly prioritize and, when needed, kill or simplify features, benefits, or credit constructs that don’t deliver clear incremental value. • Raise the bar and scale your impact • Operate with high autonomy, taking vague or cross‑cutting problems (e.g., “make membership value clearer” or “fix our credits experience across verticals”) and driving them to clarity and execution. • Mentor PMs and cross‑functional partners on product thinking, experimentation quality, and systems design, even before you formally manage a team. • Help shape best practices for platform‑ and ecosystem‑level product work at Super.com.

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Sr. Product Development Manager, Professional Education! This position can be home-based. This is a full time, benefits eligible, fixed-term opportunity. Current funding will expire on June 30, 2027. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities This individual will be responsible for leading the development of content for the Healthcare Business Solutions department, learning programs, and products. This position will actively collaborate with a cross-functional project teams as well as engage with subject matter experts, organizations, and developers from around the world. The Product Manager will provide direction for the design and development, revision, fiscal management, and quality standards for assigned content and products by (1) working with a project manager to develop project plans, proposals, and procedures; (2) leading the development and production from start to finish; (3) collaborating with American Heart Association staff, volunteers and paid resources; (4) maintaining fiscal oversight and adherence to established budgets; and (5) ongoing evaluation and revisions for the life of the product. - Collaborates with the Project Manager, Program Manager, and Marketing to define project scope, establish product requirements, draft contracts, and design the development plan - Develops an understanding of the intended audience, science, instructional strategy, and modes of delivery for assigned products. Learns about current user needs and product issues. Demonstrates an understanding of the reasoning behind key policies, practices, and procedures and applies such to content as appropriate - Leads project teams in the evaluation, curation, and/or creation of content and product assets that are relevant, valid, and accurate to an industry or topic for a given portfolio of products. Inclusive of the development of multimedia deliverables and assets (e.g., videos, e-learning modules, simulation scenarios, books/e-books, apps, websites, etc.) for assigned programs and products - Ensures content and deliverables meet the identified learning objectives, course description, and instructional strategy, and does not compromise the fidelity of the core learning. Ensures content does not compromise the integrity, intent, or the fidelity of the Association Guidelines for CPR and ECC, ASA Guidelines, ACC/American Heart Association Guidelines, or the core science (applicable science) - Leads validation of products through beta and pilot tests, coordinates reviews and the collection of feedback, facilitates determination and implementation of changes, and confirms accurate implementation of edits or changes. Manages testing of prototypes throughout development - Coordinates and collaborates with Science & Medicine Advisors, Subject Matter Experts, foreign scientific authority, and the project team to achieve approval and signoff of content and product - Reviews and triages issues and potential errors or recommendations for the content or product received from the field. Works with technical staff to troubleshoot problems reported by users - Ensures project team adherence to a general product development process and established timelines used across the department and develops sub-processes for project-specific tasks as needed - Proactively collaborates across project teams to ensure products efficacy and consistently forms productive and collaborative partnerships with team members and stakeholders at all levels Effectively uses informal authority to direct, influence, and motivate others. Solicits and acts on feedback to improve relationships and mission impact - Liaises with and fosters relationships with applicable and related science committees and external agencies / organizations Qualifications - Bachelor’s degree or equivalent work experience - Five (5) years of relevant experience - Validated skills and direct participation in the development of scientific, technical, or medical content, including experience working with subject matter experts and a formal review process - Experience leading program/product development projects - Experience developing eLearning and other digital products that meet accessibility requirements. Validated ability to deliver complex eLearning modules on schedule - Project management experience - Instructional design experience - Healthcare background preferred; required for candidates who will work with advanced healthcare content - High level of detail orientation, without losing sight of the broader vision - Ability to make a timely decision while considering multiple factors and opinions - Ability to travel up to 20% local and overnight stay Compensation & Benefits The expected pay range will be $74,600.00 - $99,500.00. Pay is commensurate with experience; geographic differentials may apply to the pay range. ,The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. - Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. - Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position. - Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. - Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. - Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. - Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills? Click here to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities #AHAIND2, #LI-Remote