• Develop and execute comprehensive digital marketing strategies across channels such as paid search, display, social media, email, and web. • Lead the planning, launch, and optimization of digital campaigns to support product launches, demand generation, and brand initiatives. • Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and achieve KPIs. • Collaborate with content, design, and product teams to ensure digital assets are compelling, on-brand, and tailored to target audiences. • Manage digital marketing budgets, allocate resources, and oversee relationships with external vendors and platforms. • Stay current on digital marketing trends, technologies, and best practices, and recommend innovative approaches. • Mentor and guide junior digital marketing team members, sharing expertise and fostering professional growth. • Ensure all digital marketing activities adhere to brand guidelines, compliance standards, and data privacy regulations.

• Develop and execute comprehensive digital marketing strategies across channels such as paid search, display, social media, email, and web. • Lead the planning, launch, and optimization of digital campaigns to support product launches, demand generation, and brand initiatives. • Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and achieve KPIs. • Collaborate with content, design, and product teams to ensure digital assets are compelling, on-brand, and tailored to target audiences. • Manage digital marketing budgets, allocate resources, and oversee relationships with external vendors and platforms. • Stay current on digital marketing trends, technologies, and best practices, and recommend innovative approaches. • Mentor and guide junior digital marketing team members, sharing expertise and fostering professional growth. • Ensure all digital marketing activities adhere to brand guidelines, compliance standards, and data privacy regulations.

• Spearhead & lead high-growth creative execution in DTC, B2B & Amazon channels • Analyze and formulate different strategies on how to improve ROI performance • Test every possible variable • Direct creative team & launch paid media campaigns • Self-educate how to use new paid media platforms & quickly find the best tactics • Conceptualize & lead ad creatives • Project manage ideation to execution • Help create and build out marketing calendar • Align all paid media to marketing calendar & communicate with team leads • Oversee & write creative copywriting for paid media & revenue channels • Determine important KPIs for all revenue channels • Create weekly & monthly performance reports for all revenue channels

BCLC exists to generate win-wins for the greater good. For our people, our players, our communities, our industry, and our planet. Lottery | Casino | Sports Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world. We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet. Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition. We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC. For those who prefer working in a community with others, we have two beautiful offices in convenient locations: - 2940 Virtual Way, Vancouver - 74 Seymour Street W, Kamloops This is a Temporary < 12 Months, Full Time opportunity Expected Salary Range: $84,981.00 - $106,227.00 - $132,784.00 - Our typical hiring range will be +/- 5% of the midpoint shown above - Factors influencing this decision include qualifications and market conditions for the role The Company For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province. JOB SUMMARY The Senior Specialist, Experience Marketing leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app. This role drives digital and retail integration through omni-channel marketing experiences. KEY ACCOUNTABILITIES - Liaises with key stakeholders both external service providers/vendors/retailers as well as a variety of internal stakeholders across the business to achieve a seamless, cohesive player experience - Provides event-marketing expertise for product launches, and activations, and winner celebrations. - Works closely with the Encore Rewards loyalty team to support a seamless, cohesive experience at casino brick & mortar locations including the oversight of the in-facility Encore Rewards marketing experience (Point of Sale (POS), Guest Service Experience). - Proactively manages projects, marketing requirements and deliverables, meeting deadlines and providing accurate and timely communication with stakeholders. Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes. - Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, suppliers, and casino service providers. - Lead creative development for high-impact casino in-facility signage, working closely with graphic designers and casino game vendors. - Develop and execute point-of-sale (POS) marketing materials, including printing, kitting, shipping, and installation guides. - Ensure brand consistency and high-quality creative output in all marketing assets. - Collaborate with internal teams and external partners to align creative deliverables with campaign goals. - Interface with internal and external stakeholders for reviews, approvals, and project updates. - Build and maintain positive working relationships with vendors, creative agencies, and cross-functional teams. - Communicate creative strategies and project timelines clearly and effectively. - Manage production timelines, ensuring deliverables are completed on schedule and within budget. - Oversee logistics, including shipping and receiving POS assets and ensuring correct installation at retail locations. - Maintain clear and accurate project records, tracking project progress and status updates. - Draft and distribute internal and external communications, including strategic briefs, training materials, and installation user guides. - Provide clear, concise instructions on asset use, installation, and maintenance. - Lead the creation of strategy documents and other written communications as needed. - Responsible for the completion of retail Experience Marketing brief, Retail Experience Marketing activation overview, Workback schedule & activation dates, other tasks or deliverables may be reasonably requested by the BCLC Project Manager. QUALIFICATIONS A combination of education, experience, and demonstrated skills may be considered. EDUCATION & EXPERIENCE - A bachelor degree or diploma in marketing; - 4 to 6 years recent, related experience in a consumer marketing or advertising agency environment with a retail or experiential marketing focus; KNOWLEDGE & TECHNICAL SKILLS - Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management; - Strong understanding of customer and market dynamics; - Solid knowledge of content marketing across multiple mediums; - Demonstrated experience in the development and implementation of strategic marketing plans; - Strong marketing communications skills and ability to deliver integrated marketing campaigns; - Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc. COMPETENCIES - Excellent innovation in problem solving and demonstrated analytical thinking; - Proven leadership and/or teamwork skills; - Excellent interpersonal skills; - Excellent written and verbal communication skills; - Excellent presentation skills; - Ability to work to tight deadlines and multi-task with close attention to detail; - Exceptional time management and multi-tasking skills. BCLC has organizational Values that reflect the culture we strive to maintain. All employees are expected to ensure their actions, decisions, and interactions consistently align with BCLC’s Values, Respect, Integrity, and Community. Preferred qualifications may include: - Understanding of Agile methodology or experience working with a cross-functional team environment would be an asset; - Understanding of B.C. gaming industry would be an asset. What’s in it for you - Robust wellness programs to enhance your physical, mental, social, financial and career well being - We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week - Our Play It Forward program provides volunteer hours for our people each year - See all our rewards here However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience. We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong. Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out! Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more! If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com. All candidates must be at least 19 years of age and legally eligible to work in Canada #LI-DNI