Accelerate your business growth with marketing data you can finally trust.
Agentic Content Strategy & Execution Lead
Location
Argentina
Posted
81 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Agentic Content Strategy & Execution Lead
Improvado
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. About the Role We're looking for an Agentic Content Strategy & Execution Lead to build and operate the systems that power our B2B content engine — both human and AI-based. You'll design AI pipelines, vibe-code internal tools and automations, own SEO strategy, coordinate with partners, and ship multi-format content at a pace that conventional processes can't match. This role is not just about execution. We want someone who thinks about why content works — someone who reads about AI, follows the discourse around attention, cognition, and how information spreads, and has opinions worth publishing. If you have a blog, a newsletter, or a LinkedIn presence where you explore these ideas, that's a strong signal. Goal Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. Own the full stack — from ideation infrastructure to production automation to SEO architecture to performance feedback loops. Build tools when none exist. Ship content when they do. What Success Looks Like - Pipeline Contribution — Understands how content fits into the broader pipeline target. Can articulate which content types, topics, and distribution channels influence pipeline, and prioritizes work accordingly. - SEO Impact — Drives measurable organic growth through keyword strategy, content clustering, technical SEO fixes, and search-intent alignment. Tracks rankings and correlates SEO performance to pipeline. - Experimentation & Learning — Demonstrates ability to hypothesize, test, and learn consistently. Can fully own a number of isolated experiments each month — including tool-building experiments, not just content experiments. - Editorial Quality — Maintains a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership. - Content System Maturity — Progressively automates content production to minimize human intervention. Builds custom tooling where off-the-shelf solutions fall short. - Content Systems Maintenance — Keeps content workflows documented, operational, and current. Proactively updates systems when new technology or tooling emerges. Key Responsibilities - SEO Strategy & Execution — Own keyword research, content clustering, on-page optimization, and search intent mapping. Work with engineering on technical SEO. Monitor rankings and organic performance in GSC and third-party tools (Ahrefs, Semrush, or equivalent). - Content Systems (Tech) — Build and maintain multi-modal AI content pipelines using tools by Anthropic, OpenAI, Google, and more. Vibe-code internal utilities, scrapers, CMS automations, and workflow tools using Claude Code, Cursor, or equivalent. - Content Systems (Human) — Optimize and maintain human processes: interview frameworks, editorial handoffs, SME extraction methods, feedback loops. - Content Production — Create, edit, and ship content across formats, working with AI drafts, human editing passes, and structured review cycles. - Source Development — Conduct customer interviews for case studies, coordinate with partners on co-branded content and webinars, extract insights from internal SMEs. - Analytics & Attribution — Work in GA4, GSC, and internal MTA attribution dashboards to measure content performance. Trace content touchpoints to pipeline and revenue. Build lightweight dashboards or scripts when existing reporting gaps slow iteration. - Sales Enablement — Produce, maintain, and update demand generation and sales assets. Battlecards, one-pagers, objection handlers. Velocity over polish. Requirements — Non-Negotiable - Exceptional command of English (native or C1/C2 proficiency) - Has produced clean B2B prose with measurable pipeline impact - Strong SEO fundamentals: keyword research, content clustering, search intent, on-page optimization, and GSC proficiency - Has built functional tools or automations through AI-assisted coding (Claude Code, Cursor, Windsurf, etc.) — not just prompts, but shipped, working things - Comfortable reading, debugging, and lightly editing code (HTML, CSS, Python, JS) even without a traditional engineering background - Can navigate Webflow CMS and build or extend CMS-connected automations - Demonstrates learning velocity over credential depth - Proficient in GA4, Google Search Console, and content analytics tooling - Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution) - Strong interviewer — can lead a customer call, extract the story, and turn it into usable content - Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux) Requirements — Preferred - Has a blog, newsletter, LinkedIn presence, or public writing where they explore ideas around AI, technology, philosophy, or the future of cognition and information — this is a genuine green flag, not a box to check - Curious about AI not just as a tool but as a subject: reads about AI trends, has thought about questions of machine consciousness, agency, and what it means for how we work and create - Has shipped an internal tool or workflow automation end-to-end through vibe-coding — can describe what it does, why it was built, and what broke along the way - Background in technical product roles or engineering - Experience with single and multi-touch attribution models - Familiarity with APIs, webhooks, or lightweight data pipelines built through AI-assisted development - Familiarity with semantic search, embeddings, or content graph concepts - Has written technical documentation or developer-facing content - Experience coordinating webinars or co-marketing initiatives with partners - Can produce end-to-end multi-format content (video snippets, audiograms, visual assets) without external dependencies What We Offer - Remote-first environment - Strong product/market fit: marketing data product for US-based enterprises - 20 working days of PTO per year - US holidays and additional days off - Extremely fun & open startup environment - Professional development reimbursement
Related Guides
Related Categories
Related Job Pages
More Content Manager Jobs
Senior Content Strategist – Conversational Design, Writing
Think CompanyThink Company is a software development and experience design firm that is on a mission to help its clients “create a cohesive user experience across complex
• Define and drive content strategy across product experiences, from onboarding flows to advanced workflows • Craft clear, purposeful product content across interfaces and natural language experiences • Lead content design for complex initiatives • Collaborate with product managers, engineers, researchers, and designers to create cohesive, intuitive user experiences • Develop and scale voice and tone systems, content frameworks, and reusable patterns for consistency across products
Technical Programmatic Content Lead, Part Time Contractor
RunPodDevelop, train, and scale AI models. All in one cloud.
• Produce and QA programmatic, structured content at scale (GPU comparisons, model explainers, infrastructure FAQs, pricing concepts). • Use AI tools to generate first drafts efficiently, then critically evaluate and correct them. • Identify hallucinations, incorrect assumptions, outdated claims, or vague language. Fix them without escalating every decision. • Validate technical claims related to GPU hardware, AI/ML models, cloud infrastructure, and serverless and distributed systems. • Flag edge cases where content should not be published due to uncertainty or ambiguity. • Follow clear content templates, schemas, and guardrails while improving them over time. • Help document and refine the programmatic/AEO engine so it's repeatable and scalable. • Collaborate asynchronously with marketing, product, and occasionally engineering via Slack.
Technical Programmatic Content Lead (part time contractor)
RunpodRunpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. Founded in 2022, we are a rapidly growing, well-funded company with a remote-first organization spread globally. Our mission is to empower innovators and enterprises to unlock AI's true potential, driving technology and transforming industries. Join us as we shape the future of AI. We are building Cloud services focused on accelerating AI adoption. Whether you're an experienced ML developer training a large language model, or an enthusiast tinkering with stable diffusion, we strive to make GPU compute as seamless and affordable as possible.
Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems. This role sits within Runpod's Marketing team, which is responsible for scaling Runpod's organic acquisition through content, SEO, and answer engine optimization (AEO). The team works closely with Product Marketing, Engineering, and Product to ensure that every piece of content we publish is technically accurate, useful to developers, and aligned with how both humans and LLMs discover and evaluate infrastructure tools. We're building a programmatic content engine that compounds over time, and this role is central to making that engine reliable. We're looking for a technical, detail-oriented contractor to help build and operate a programmatic content engine focused on high-intent, structured content: GPU comparisons, model pages, infrastructure explainers, FAQs, and pricing concepts. This is not a traditional content-writing role. The core challenge isn't generating text. It's verifying correctness, maintaining technical integrity, and ensuring content can be trusted by both developers and LLMs. You'll work closely with Runpod's growth and product marketing teams to expand our programmatic content footprint, validate AI-assisted outputs for technical accuracy, and help establish quality standards and review workflows that scale. This role will be a 20-30 hour per week contractor. Programmatic content engines are easy to build. Correct, defensible content is what sets them apart. This role exists because we're investing in quality as a competitive advantage, and we need someone who can act as a quality gate with real autonomy. You'll have ownership over a system that compounds over time, directly shaping how developers and AI systems discover, evaluate, and trust Runpod's platform. Responsibilities: Programmatic content production and QA - Produce and QA programmatic, structured content at scale (GPU comparisons, model explainers, infrastructure FAQs, pricing concepts). - Use AI tools to generate first drafts efficiently, then critically evaluate and correct them. - Identify hallucinations, incorrect assumptions, outdated claims, or vague language. Fix them without escalating every decision. Technical validation - Validate technical claims related to GPU hardware, AI/ML models, cloud infrastructure, and serverless and distributed systems. - Flag edge cases where content should not be published due to uncertainty or ambiguity. Process and systems development - Follow clear content templates, schemas, and guardrails while improving them over time. - Help document and refine the programmatic/AEO engine so it's repeatable and scalable. Cross-functional collaboration - Collaborate asynchronously with marketing, product, and occasionally engineering via Slack. Requirements: - Technical background or strong hands-on familiarity with cloud infrastructure, AI/ML workflows, GPUs, compute pricing, or distributed systems. - Ability to independently verify technical accuracy using documentation, benchmarks, product specs, and APIs. - Experience working with AI tools (ChatGPT, Claude, etc.) with a critical eye, not blindly trusting outputs. - Comfort operating inside templates, spreadsheets, CMSs, or structured content systems. - Strong written communication skills: clear, concise, and precise. - High attention to detail and low tolerance for sloppy or misleading content. - The judgment to know when something is "good enough" vs. "dangerously wrong." - Successful completion of a background check. Preferred: - Previous experience with programmatic SEO, AEO, or large-scale content systems. - Developer, ML, or infrastructure-adjacent work experience. - Familiarity with how LLMs consume and surface content. - Experience reviewing or editing technical documentation. - Light scripting, SQL, or data comfort. What This Role is Not: To set clear expectations: this is not a generic SEO content writer role, a keyword-stuffing operation, or a "publish whatever the model says" workflow. This is not a junior role requiring heavy hand-holding. Accuracy matters more than volume. Trust matters more than speed. What You’ll Receive: - Competitive hourly rate of $40–$60/hour, depending on experience - Part-time engagement to start, with potential to expand. - Fully remote, async-friendly, outcome-focused working environment. - Real ownership over a system that compounds over time. - Join a passionate team on the cutting edge of AI infrastructure, where culture, learning, and ownership are at the heart of how we scale. Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas
• Develop and execute a strategy aligned with business goals • Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content • Conduct competitor analysis to identify gaps and opportunities • Plan content for all customer journey stages • Stay updated on SEO trends and algorithms • Align content with user intent and optimize for ranking opportunities • Audit and refine content for relevance and performance • Ensure engaging, audience-tailored content with a consistent tone • Leverage storytelling and collaborate with UX and product teams • Provide editorial oversight and guide contributors • Structure content for seamless addition of infographics and videos • Collaborate with design teams to enhance visual elements • Conduct primary and secondary research for unique insights • Optimize metadata and headers for improved rankings • Track and report performance metrics using analytics tools • Coordinate with SEO, marketing, UX, product, and sales teams • Maintain workflows, calendars, and brand guidelines




