• Develop and implement a comprehensive plan and strategy for community engagement, on our platform, social media and other channels • Connect deeply with our community • Proactively engage with and respond to community members, ensuring a positive and supportive environment, acting as a point of contact for member relations • Facilitate and moderate discussions and content, responding to community inquiries and feedback • Work with existing systems, platforms, and channels to enhance community interaction and satisfaction • Track and analyse member engagement. This includes collecting data on the frequency of interactions, messages, social media engagement and more • Plan, manage, and host online events to foster community spirit and interaction • Coordinate in-person group meet-ups among members • Develop relationships with related organisations and influencers in positive ageing – helping to position Freebird as a key player in the silver economy

• Compile monthly content request sheet received from SEO Team Leaders. • Allocate content to in-house and freelance writers. • Independently handle the procedure to assign and deliver content. • Independently handle clients - communication and deliverables. • Deliver editing targets - 8-10,000 words a day. • Coordinate multiple schedules of writers and allocate content according to their availability. • Compile and allocate any additional content requests on a timely basis. • Ensure clear and open communication between writers, clients and the team leaders. • Maintain a daily record of all the content received and sent to respective teams. • Ensure that work received from freelance writers is edited and sent to respective teams on a timely basis. • Develop a continuous and reliable pool of freelance writers for various client niches.

• Oversee the planning, execution, and delivery of content projects from inception to completion. • Coordinate cross-functional teams, including writers, designers, and marketing professionals, to ensure timely delivery of project milestones. • Create comprehensive content strategies that align with customer journeys and business objectives. • Conduct market research and analysis to identify content needs and opportunities. • Write and edit engaging and persuasive copy for various platforms, including websites, marketing materials, and social media. • Ensure all content adheres to brand guidelines and regulatory requirements. • Review all content assets for quality and consistency before submission to clients. • Collaborate with internal stakeholders to gather requirements and feedback, ensuring all content meets their needs and expectations. • Track and analyze content performance metrics to assess effectiveness and inform future strategies.

• organic output increases tenfold • develop content ideas that genuinely interest the target audience • write scripts for Reels, YouTube videos and short-form content • design and write newsletters that get read and forwarded • structure topics according to positioning and target customers • think in content series rather than single posts • work closely with the videographer and provide clear content direction • receive technical input from the AI expert team