aecc

• Develop and execute a strategy aligned with business goals • Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content • Conduct competitor analysis to identify gaps and opportunities • Plan content for all customer journey stages • Stay updated on SEO trends and algorithms • Align content with user intent and optimize for ranking opportunities • Audit and refine content for relevance and performance • Ensure engaging, audience-tailored content with a consistent tone • Leverage storytelling and collaborate with UX and product teams • Provide editorial oversight and guide contributors • Structure content for seamless addition of infographics and videos • Collaborate with design teams to enhance visual elements • Conduct primary and secondary research for unique insights • Optimize metadata and headers for improved rankings • Track and report performance metrics using analytics tools • Coordinate with SEO, marketing, UX, product, and sales teams • Maintain workflows, calendars, and brand guidelines