• Execute multi-channel outbound campaigns (cold calls, emails, LinkedIn) targeting marketing leaders and business owners • Identify, qualify, and nurture leads within target industries (e.g., SaaS, eCommerce, professional services) • Book high-quality discovery calls and demos for Account Executives • Craft personalized messaging aligned with marketing pain points (lead generation, CAC, ROI, conversion rates) • Maintain accurate activity tracking and pipeline updates in CRM tools (e.g., HubSpot, Salesforce) • Collaborate with marketing and sales teams to refine ICPs and outreach strategies • Continuously optimize outreach performance through A/B testing and data insights • Consistently exceed KPIs such as meetings booked, pipeline value, and conversion rates

• **Proactive Outreach:** Engage potential clients and partners through phone, email, and social media platforms. • **Seamless Scheduling:** Coordinate meetings and manage calendars for the sales teams, ensuring a smooth experience for both the team and potential clients. • **CRM Mastery:** Keep meticulous records of all interactions, appointments, and follow-up activities in a CRM system. • **Database Management:** Regularly update and review the contact database to maintain accuracy and relevancy. • **Active Communication:** Collaborate with sales and marketing to understand offerings and effectively communicate the value proposition. • **Optimize & Succeed:** Monitor appointment success rates and work closely with the team to refine strategies for higher conversions. • **Industry Savvy:** Stay updated on industry trends to engage clients effectively and address their needs.

• Execute highly targeted outbound campaigns (cold calls, emails, LinkedIn) into enterprise and mid-market accounts • Research and map complex organizations to identify key decision-makers and influencers • Generate and qualify high-value opportunities for Account Executives • Personalize outreach messaging based on industry, company, and stakeholder insights • Build and manage a strong pipeline of enterprise prospects • Maintain accurate CRM data (HubSpot, Salesforce) and track all sales activities • Collaborate closely with Account Executives on account-based selling strategies • Consistently exceed KPIs including meetings booked, pipeline generated, and deal influence

• Provide high-impact 1:1 coaching to a group of SDRs focused on driving pipeline generation in new verticals. Guide them through LinkedIn, email, and cold call strategies that drive high quality meetings for our AE teams. • Oversee pipeline health and lead distribution across the team to ensure consistent, qualified opportunity generation. • Help build and refine outbound messaging that resonates with our ICP. • Identify patterns in high-performing outreach and scale winning tactics to drive better conversion rates across the team. • Build and lead training sessions on prospecting best practices, objection handling, and effective channel usage. • Be a source of energy and accountability. Create a culture of excellence and continuous improvement on your pod. • Work closely with Sales, Marketing, and GTM Strategy to align on ICPs, lead prioritization, and campaign execution.