• Drive **developer experience and system health metrics** across Courses vertical and ensure compliance to latest standards across the organization. • Drive measurable improvements in developer productivity, system reliability, observability, and deployment speed. • **Drive development and maintain reusable UI components**, aligning with Highlevel’s design system to ensure consistency across web and mobile applications. • **Enhance load times, ensure smooth interactions, and improve rendering efficiency** by minimising bottlenecks, leveraging techniques like lazy loading, code splitting, and caching strategies to support 700,000+ users. • Guide frontend engineers by sharing best practices in performance tuning, UI development, and modern frameworks (e.g., React, Vue.js), fostering a culture of technical excellence. • Identify and resolve UI/UX bottlenecks, accessibility gaps, security vulnerabilities, and frontend technical debt to deliver a polished user experience. • Contribute to the **design and development of backend APIs** to support frontend functionality, ensuring efficient data flow and integration with application features. • Gain deep insights into the product, customer needs, and competitors to enhance user experience and align features with creator and learner expectations. • Partner with designers, product managers, and backend engineers to deliver high-quality, cohesive user experiences across web and mobile platforms. • Keep up with the latest frontend technologies (e.g., WebAssembly, modern JavaScript frameworks) and advocate for tech stack improvements to enhance performance and developer productivity. • Utilize AI-driven tools and frameworks to enhance frontend experiences, such as personalizing user interfaces, optimizing content delivery, or automating UI testing and performance analysis.

• Full lifecycle application development • Write well-designed, testable, efficient code in C# and JavaScript/Vue • Comply with project plans and provide input on bugs and stories • Debug issues and provide solutions • Integrate software components into a fully functional software system • Evaluate and identify new technologies for implementation • Maintain standards compliance • Update job knowledge by studying state-of-the-art development tools, programming techniques, and computing equipment; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

• Developing features & functionality as we move beyond MVP • Championing best practices across the codebase • Identifying & resolving performance issues and bugs • Pivotal in the technical design & architecture of the platform • Helping shape development processes as we scale the team • Helping build an open, collaborative team culture • Coaching and supporting new (sometimes junior) developers

• Internal product development of new features and support (not assigned to client) • Product demos and product troubleshooting