Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Copywriter and Social Planner (Malaysia) As Maker Lab continues to reach new heights, we’re looking for a hybrid creative powerhouse to join our studio team in Malaysia. As a Copywriter and Social Planner, you will sit at the intersection of storytelling and strategy, working with multidimensional talent in a fast-paced environment. We need a risk-taker who is comfortable pushing creative boundaries while ensuring every post and campaign is backed by sound social logic. This role is for someone who can move seamlessly from deep-dive audience research to high-impact headline writing. You’ll be a key member in producing engaging content for an exciting roster of global technology and entertainment brands. If you are a collaborative "maker" who can think like a strategist and write like a fan, we want to hear from you. Role:  - Own the end-to-end creative process for social content—from initial brief and strategic research to ideation and final copy execution. - Develop and manage social media editorial calendars for platforms including LinkedIn, Facebook, and X (Twitter), ensuring content aligns with overarching brand strategies. - Flex your copywriting expertise across diverse digital marketing initiatives, brand campaigns, and high-stakes internal communication materials. - Balance daily "bread-and-butter" copywriting needs with the ability to ideate "out-of-this-world" creative projects that break through the noise. - Act as a strategic planner, identifying audience insights and social trends to inform content pillars and platform-specific tactics. - Champion creative excellence by leading internal knowledge-sharing sessions on the latest trends in copywriting, social strategy, and digital culture. - Collaborate closely with designers and art directors to ensure visual and verbal elements are perfectly synchronised. - Deliver persuasive, high-energy presentations to internal stakeholders and clients, effectively "selling" creative concepts and strategic rationale. You: - 5+ years of experience in copywriting and social media planning, with a proven track record within a creative agency, consultancy, or technology-led environment. - Exceptional presentation and communication skills, with the ability to articulate complex creative strategies to senior stakeholders with confidence and clarity. - Passionate about the full spectrum of content marketing—from viral social hooks to long-form storytelling and strategic brand positioning. - Masterful command of English (written and verbal), with the ability to adapt tone and voice across multiple brand identities. - Strong project management abilities, capable of navigating a dynamic matrix organisation and managing multiple high-priority workstreams simultaneously. - Strategic mindset with an analytical edge, comfortable using social insights to steer creative direction. - A self-starter who thrives in an autonomous, "start-up" style environment and isn't afraid to get their hands dirty. - Passionate about the technology and entertainment landscape, with a desire to contribute to high-impact brand stories. - Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC. Contract Type: 6 months fixed-term contract Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

• Fully manage the following social channels end-to-end: Instagram, X, Facebook, YouTube, LinkedIn, TikTok, Reddit • Manage the existing, experienced team responsible for comment and direct message moderation, using their work to identify key insights • Create overall social strategy • Publish and schedule content • Write hooks and captions that drive engagement • Identify proven and repeatable content frameworks • Establish an organized A/B testing cadence • Assist with creator or influencer collaborations • Upload content using best practices • Manage engagement across platforms • Coordinate with the team to source ideas • Maintain a content calendar and consistent posting cadence • Identify growth opportunities on new platforms, events, and co-branded posts • Maintain regular reporting showing key metrics and growth analytics

• Research and plan content, write captions, and build 30‑day social calendars. • Ensure posts are engaging, on‑brand, and tailored for each platform. • Work with design teams to align visuals and messaging. • Incorporate feedback and stay current on social trends to improve content.

• Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts • Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights • Analyze performance data to identify patterns, optimization opportunities, and scalable strategies • Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices • Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations • Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers • Pull key performance data to support strategic planning and forecasting across the agency • Support the sales process by executing detailed audits of prospective clients’ paid social accounts