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Social Media Manager (m/w/d)
Location
Germany
Posted
79 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Social Media Manager (m/w/d)
365 Heroes GmbH
Social Media Manager (m/w/d) – Hero Lab | IT & Personal Branding 365 Heroes baut Sichtbarkeit mit System. Wir sind ein IT-getriebenes Unternehmen mit klarem Fokus auf Microsoft Technologien und Beratung. Mit unserem Hero Lab entwickeln wir skalierbare Content-, Positionierungs- und Publishing-Systeme für Unternehmer:innen, Führungskräfte und IT-Expert:innen. Dafür suchen wir eine/n Social Media Manager/in, der/die nicht nur Content umsetzt, sondern aktiv am Aufbau und der Weiterentwicklung des Hero Lab mitarbeitet. Aufgaben Hero Lab – Aufbau & Umsetzung - Operative und strategische Mitarbeit beim Aufbau des Hero Lab - Entwicklung von Content-Frameworks & Playbooks für Personal Brands im IT-Umfeld - Übersetzung von IT-Know-how in verständlichen, relevanten LinkedIn-Content - Aufbau skalierbarer Prozesse (Redaktionslogiken, Content-Serien, Workflows) Social Media & Personal Branding - Entwicklung und Umsetzung von LinkedIn-Strategien für IT-Heroes - Redaktionelle Planung, Strukturierung und Steuerung von Content - Texterstellung: klare Botschaften, Storytelling, Positionierung, Haltung - Enge Zusammenarbeit mit Gründer:innen, Führungskräften & IT-Expert:innen - Sicherstellung einer konsistenten Hero-DNA & Tone of Voice Analyse & Weiterentwicklung - Auswertung von Content-Performance - Ableitung strategischer Optimierungen für Reichweite, Relevanz & Positionierung - Weiterentwicklung des Hero Lab als Produkt & System Qualifikation Das bringst du mit - Erfahrung im Social Media Management (idealerweise LinkedIn) - Sehr gutes Sprachgefühl & Freude am Schreiben von Texten mit Tiefe - Verständnis für Personal Branding, Positionierung & Markenaufbau - Strategisches Denken und Umsetzungsstärke - Eigenverantwortliche, strukturierte Arbeitsweise - Empathie: Du kannst Menschen lesen, verstehen und ihre Stimme übersetzen - Kein Interesse an Trends ohne Substanz 😉 Das ist ein Plus (kein Muss) - Erfahrung mit B2B, Coaching, Beratung oder Personal Brands - Grundverständnis von Social Analytics - Erfahrung mit Redaktionsplänen, Content-Systemen & Workflows - Gespür für visuelles Storytelling Benefits Das bieten wir dir - Arbeit mit inspirierenden Persönlichkeiten & starken Marken - Klare Strategie statt Social-Media-Chaos - Viel Verantwortung & Raum für eigene Ideen - Remote-Arbeit möglich - Ein Umfeld, das Qualität, Tiefe & Wirkung schätzt - Keine Agentur-Fließbandarbeit – sondern echtes Mitgestalten Für wen diese Rolle perfekt ist Für dich, wenn du: - Social Media strategisch denkst - Menschen sichtbar machen willst – nicht nur Reichweite - lieber Haltung als Hype kommunizierst - LinkedIn nicht „bespielst“, sondern verstehst 👉 Klingt nach dir? Dann freuen wir uns auf deine Bewerbung – gern mit ein paar Beispielen von Content, auf den du stolz bist.
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