• Developing and executing comprehensive regional marketing strategies to achieve business growth • Driving pipeline working cross-functionally with global marketing, Sales, and SDR teams • Partnering with the local sales team, execute impactful marketing campaigns • Assessing campaign effectiveness, generating pipeline (net new and expansion), enhancing brand awareness, and fostering customer engagement

• Lead and own strategic planning of marketing efforts for assigned areas, specifically all therapeutic marketing for our growing Autoimmune therapeutic area, clinical FSP, and related services. Support other services within our CRO offerings as assigned. • Create messaging frameworks relating Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning. • Work with stakeholders (and agencies as needed) to create compelling, differentiated messaging based on the FAB analysis to drive product awareness and engagement with clients. • Develop content strategies to leverage the messaging, considering omnichannel approaches. • Drive the development, implementation, and optimization of sales enablement tools to activate the sales force in attainment of financial targets. • Identify Autoimmune and FSP client profiles in cooperation with Lead Generation and Inside Sales Team. • Develop and execute a digital content strategy, leveraging an omni-channel approach including blogs, website, SEM, SEO, AI search, social media, and other channels. • Ensure consistent messaging and engagement with key stakeholders across digital platforms. • Monitor impact of digital strategy to prioritize highest ROI activities.

• Define and lead the global marketing strategy, aligned with company goals. • Translate business objectives into actionable campaigns and content. • Coordinate go-to-market planning in partnership with Product Management and Sales Enablement. • Act as a marketing representative in executive discussions and planning meetings. • Manage brand architecture and messaging hierarchy across all channels. • Ensure brand consistency across digital, print, trade shows, and customer touchpoints. • Oversee digital marketing strategy, including website, SEO, email, and paid media. • Guide development of content strategy — including product collateral, case studies, and videos. • Manage Sales Enablement as a global function: training, tools, onboarding, and feedback loops. • Ensure close collaboration with Regional Sales Managers for local execution.

• Develop branding strategy, communication guideline, performance evaluation. • Drive hands-on daily engagement, weekly deliverables, monthly campaigns. • Engage ecosystem of press media, industry partners, developer community.