• Define and lead the global marketing strategy, aligned with company goals. • Translate business objectives into actionable campaigns and content. • Coordinate go-to-market planning in partnership with Product Management and Sales Enablement. • Act as a marketing representative in executive discussions and planning meetings. • Manage brand architecture and messaging hierarchy across all channels. • Ensure brand consistency across digital, print, trade shows, and customer touchpoints. • Oversee digital marketing strategy, including website, SEO, email, and paid media. • Guide development of content strategy — including product collateral, case studies, and videos. • Manage Sales Enablement as a global function: training, tools, onboarding, and feedback loops. • Ensure close collaboration with Regional Sales Managers for local execution.

• Develop branding strategy, communication guideline, performance evaluation. • Drive hands-on daily engagement, weekly deliverables, monthly campaigns. • Engage ecosystem of press media, industry partners, developer community.

• Drive growth and profitability through risk selection, pricing, negotiation, and sales • Actively manage daily work processes to achieve operational objectives • Analyze needs and recommend improvements • Develop and maintain relationships with customers • Provide training and technical advice

• Develop and execute marketing campaigns, design sales and promotion to support agent recruitment and retention. • Plan and coordinate with branches to design marketing initiatives to attract new prospects. • Manage annual marketing calendar including campaigns, events and recognition programs. • Ensure consistent communication across all marketing channels. • Provide marketing tools, content and resources to help branches and agents increase productivity. • Organize/present marketing training or sharing session to enhance agent’s marketing skills. • Track and analyze campaign results, market trends and agent engagement performance.