• Marketing educational courses on the website • Writing concise, compelling text and selecting images for courses • Reaching out to potential instructors and encouraging them to post courses

• Create compelling, on-brand copy across multiple clients with varying brand voices • Manage the tactical execution of content operations • Produce engaging social media posts and comprehensive whitepapers • Write and edit various content types including website copy, email copy, and media pitches • Conduct research to support content development

• Collaborate with our CEOs and digital team to content strategies for two brands. • Write copy for a variety of channels, including website pages, blog articles, social media posts, email campaigns, and advertising materials. • Edit and proofread copy to ensure accuracy, clarity, and consistency. • Work with the marketing team to ensure that copy and visuals are aligned to brand and business objectives. • Track key KPIs and optimize copy to improve performance metrics such as engagement and conversion rates. • Develop brand guidelines and maintain consistency across all written content while continuously innovating brand voice. • Stay current with emerging digital marketing trends and technologies, and identify new opportunities for our brand.

• Develop strong hooks, angles and storylines for video ads on Meta, TikTok & YouTube • Write ad scripts for founder ads, testimonials, UGCs, comparisons, myth-busting, POV formats and more • Create short, actionable creator briefs in close collaboration with our Creative Strategist • Work closely with video editors & the performance marketing team to iteratively optimize creatives • Analyze performance data (hook rate, hold rate, CTR, CPA) and derive new test ideas • Build and maintain an internal swipe file with tested frameworks, learnings & best practices