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Direct Response Copywriter – Video Ads
Location
Germany
Posted
73 days ago
Salary
0
Seniority
Junior
Job Description
Direct Response Copywriter – Video Ads
ahead®
• Develop strong hooks, angles and storylines for video ads on Meta, TikTok & YouTube • Write ad scripts for founder ads, testimonials, UGCs, comparisons, myth-busting, POV formats and more • Create short, actionable creator briefs in close collaboration with our Creative Strategist • Work closely with video editors & the performance marketing team to iteratively optimize creatives • Analyze performance data (hook rate, hold rate, CTR, CPA) and derive new test ideas • Build and maintain an internal swipe file with tested frameworks, learnings & best practices
Job Requirements
- Several years of copywriting experience for paid social / direct response, ideally in e‑commerce or DTC
- Deep understanding of Meta & TikTok platform mechanics and creative trends
- Ability to write compelling scripts — clear, entertaining, with story and proof
- Analytical mindset and a feel for performance KPIs
- Strong language skills (German at native level, good English)
- Team-player mentality and enthusiasm for rapid iterations with measurable impact
- Nice to have: experience in UGC briefing & creator management
- Basic knowledge of editing, captioning, or motion design
- Experience with tools such as Notion, Asana, Slack, Google Workspace
Benefits
- Snacks, drinks and ahead merchandise — we take care of your refreshments.
- Additionally, you receive a monthly €50 budget for Urban Sports Club, mobility options or vouchers for your favorite brands (IKEA, MediaMarkt, LEGO and more)
- 28 days of vacation plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year's Eve)
- Regular after-work hangouts and legendary annual team offsites
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