• Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR • Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency • Primary owner of churn and retention rate for The League • Define and ensure consistent brand voice across all marketing efforts • Develop a clear, consistent process for measuring digital campaign effectiveness & ROI • Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending • Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships • Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value • Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets • Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts

• Design and optimize the full funnel (Acquisition → Revenue → Retention). • Generate hypotheses, run experiments, and measure impact using data. • Reduce CAC and increase LTV while maintaining positive, predictable ROI. • Create and optimize paid media campaigns, inbound strategies, and automation (CRM). • Analyze metrics (GA4, Hotjar, dashboards, CRM) and produce growth insights. • Coordinate growth sprints with media, content, and technology teams. • Translate data into decisions — and decisions into fast action. • Ensure every test produces documented learnings for reproducibility.

• Own the full federal sales cycle from outbound prospecting and discovery through demos, proposals, negotiations, and closing • Build and execute Kaizen’s federal GTM strategy, developing a repeatable approach to reach federal agencies • Navigate federal procurement processes such as GSA MAS, IDIQs, BPAs, agency-specific task orders, and multi-year modernization efforts • Work closely with program offices, IT stakeholders, contracting officers, and installation staff to align Kaizen’s capabilities with agency needs • Lead discovery sessions and tailored product demos, often onsite and in-person, to understand legacy workflows, pain points, mission priorities, and opportunities for modernization • Work closely with operations, partnerships, and other GTM teammates to share insights and align on outbound strategy • Partner with Proposal & Capture and Design to support solicitation response efforts, including positioning, requirements mapping, and project management • Maintain disciplined pipeline management, forecasting, and activity tracking in Salesforce

• Lead the development and execution of strategies to expand and strengthen the Arbitrum ecosystem, including driving the adoption of Arbitrum technologies. • Identify and forge strategic partnerships with key stakeholders in the blockchain and Web3 space, including developers, dApp creators, industry leaders, and ecosystem collaborators, as well as onboard companies into Web3. • Collaborate with technical, marketing, and operations teams to ensure partners have the tools, resources, and support necessary to build on Arbitrum. • Work closely with our engineering team to ensure Arbitrum’s technology is easily accessible and integrated into a wide range of decentralised applications and blockchain projects. • Define key performance indicators (KPIs) for ecosystem growth, tracking the progress of the Foundation’s efforts in growing the developer base, increasing usage of Arbitrum, and contributing to scaling Ethereum. Regularly report on these metrics to the Foundation’s leadership and stakeholders. • Oversee the management of ecosystem grants and funding programs, ensuring that new projects and developers building on Arbitrum have access to the necessary financial and technical resources to succeed. • Lead key events such as hackathons, developer meetups, and Web3-focused conferences that promote the growth of the Arbitrum ecosystem and provide valuable networking opportunities for developers and industry leaders.