Product Manager, Activation & Growth Location Redwood City, CA Employment Type Full time Location Type Hybrid Department Product Compensation $225K – $275K • Offers Equity Top-notch health coverage for you & your family, with majority of the premium covered We invest in your future with a generous 401(K) contribution New parents, we've got you covered with incredible paid leave -up to 20 weeks 4 weeks of PTO to explore, unwind & come back recharged Daily in-office catering plus a monthly Doordash stipend to help keep you fueled no matter where you are Monthly wellness stipend to support you in your health journey OverviewApplication Character.AI is building what comes after television, after gaming, after social media. We're creating a new medium—one where anyone can bring a character to life and share it with millions. Our platform is already one of the largest consumer AI products on Earth. Millions of people use Character every day to talk, play, learn, and create. Now we're building the tools and formats that will define what entertainment looks like for the next decade. The company has rapidly scaled to tens of millions of monthly active users, achieved unicorn status within roughly two years of launch, and has been recognized as Google Play’s AI App of the Year, underscoring its cultural relevance and product momentum. Product Overview Character.AI’s core product is an immersive conversational platform where users interact with customizable AI characters across mobile and web. Key product pillars include: - AI Characters & Conversations: Deep, open-ended conversational experiences designed for long-form engagement. - Creative Tools: User-generated characters and worlds that encourage creation, remixing, and sharing. - Entertainment-Led UX: A focus on delight, emotional resonance, and repeat engagement rather than task completion. From a growth perspective, the product behaves like a hybrid of social, gaming, and subscription entertainment platforms, with strong network effects to delight and engage users. Role Overview: Product Manager, Activation & Growth This role owns the critical transition from first interaction to long-term engaged user. It sits at the center of product, data, engineering, and design, with direct ownership over the metrics that define Character.AI’s growth engine. The PM will be responsible for building systems—not just features—that improve acquisition efficiency, accelerate time-to-value, and compound retention and monetization. Key Focus Areas - Activation & Onboarding: Optimizing the first-time user experience and reducing time-to-“aha.” - Experimentation at Scale: Running rigorous A/B tests across onboarding, engagement loops, and monetization flows. - Retention & Habit Formation: Improving D1/D7/D30 retention through product-led re-engagement. - Growth Loops: Designing viral and compounding mechanics that turn users into advocates. - Monetization: Optimizing free-to-play journeys while preserving product magic. Key Responsibilities - Own activation funnels, onboarding flows, and new user experience optimization - Design and execute A/B experiments across activation, retention, and monetization - Build and iterate on growth loops and viral mechanics - Partner with data science on cohort analysis, funnel metrics, and experimentation rigor - Collaborate with core product to ensure new features are instrumented for growth impact - Partner with monetization on driving subscription conversion and optimizing the freemium model - Identify friction points across the user lifecycle using quantitative and qualitative insights - Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV) Key Requirements - 5+ years of consumer product management experience - Proven ownership of growth, activation, retention, and/or monetization metrics - Proven track record of measurable impact on acquisition, activation, or retention at scale - Strong analytical skills (cohort analysis, funnels, experimentation frameworks) - Experience designing, running, and interpreting A/B tests - Ability to move fast, prioritize ruthlessly, and operate in ambiguity - Strong design sensibility and UX intuition What They’re Looking For Character.AI is seeking a high-agency, experimentation-driven PM who can blend data rigor with creative instinct. This person should be comfortable owning ambiguous problem spaces and building systems that scale to tens or hundreds of millions of users. Ideal Candidate Profile - A “growth engineer” PM: data-informed but not data-blind - Strong intuition for consumer behavior, psychology, and entertainment-driven products - High taste level with respect for creative product DNA - Background in social, gaming, entertainment, or subscription consumer products - Comfortable with scrappy experimentation and rapid iteration - Able to balance monetization goals with long-term user trust and delight

Location Designation: Fully Remote Group Benefit Solutions deliverscomprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life's legacy of beingthere when we're needed most. Here, you'll design, implement, and support these solutions directly impacting employees' lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions. Role Overview: The Distribution Experience Owner is responsible for supporting the design, execution, and continuous improvement of the end-to-end Distribution experience. This role works within established strategic direction to help enhance broker and client outcomes by translating business needs into experience improvements and supporting delivery of prioritized initiatives. Working within the Group Transformation Office (GTO) model, the Experience Owner partners closely with Product Owners, Business Integration Leads, and technology teams to ensure solutions align with defined experience objectives and are delivered effectively. What You'll Do: Strategy & Roadmap Execution - Support the execution and refinement of the Distribution experience roadmap aligned to business objectives - Translate experience priorities into epics, features, and user stories with clear requirements and acceptance criteria - Contribute to aligning experience initiatives with measurable outcomes and business goals Discovery & Insights - Conduct and support research activities including journey mapping and feedback collection - Analyze insights to identify opportunities to improve broker and client experiences - Translate findings into actionable recommendations and prioritized enhancements Delivery Collaboration - Partner with Product Owners and delivery teams to execute experience initiatives - Define and validate acceptance criteria to ensure delivered solutions meet intended experience outcomes - Coordinate with cross-functional stakeholders to manage dependencies and support delivery Metrics & Continuous Improvement - Support the definition and tracking of experience KPIs and success metrics - Monitor performance and identify opportunities for continuous improvement - Contribute to enhancements that improve efficiency and experience outcomes Change Adoption Support - Support change management and rollout activities across the Distribution organization - Assist with communications, training, and readiness efforts to enable successful adoption of new capabilities Decision Rights - Contributes to backlog prioritization and roadmap refinement - Provides input into acceptance criteria and Definition of Done - Supports KPI tracking and performance analysis - Influences delivery sequencing in partnership with Product Owners and technology teams Key Interfaces - Product Owners - Business Integration Leads - Delivery Teams - Other Experience Owners What You'll Bring: - Bachelor's degree and/or equivalent experience - 5-8 years of experience in financial services or insurance - Experience in product management, business analysis, or program delivery - Familiarity with Agile methodologies - Strong analytical and problem-solving skills - Effective communication and stakeholder collaboration skills Profile Characteristics - Works independently with guidance in more complex situations - Contributes to cross-functional projects of moderate scope and complexity - Applies advanced knowledge within discipline and working knowledge of related areas - Solves complex problems through analysis and collaboration - Influences stakeholders within projects or initiatives to support recommended solutions Summary This role is a strong individual contributor that supports the execution of Distribution experience initiatives, translating strategy into actionable work and partnering across business and technology teams to deliver measurable improvements. Colorado Statement: It is recommended that all qualified candidates apply to this posting as soon as possible. Residents of Colorado are hereby notified that the deadline to apply is two weeks from the Posting Date listed above. #LI-SV1 #LI-REMOTE Pay Transparency Salary range: $100,000 - $120,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location.In addition to base salary, employees may also be eligible to participate in an incentive program. Our Benefits We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site. Our Diversity Promise We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com. Job Requisition ID: 93639 #GBS

• Lead efforts in creating products through iterations with customers solving real problems • Collaborate with cross-functional teams including engineers, sales, and marketing folks • Create opportunities to drive growth of Jarvis ML by creating seamless user experience frameworks • Understand customers needs across a range of businesses spanning different verticals • Form insights/solutions in product requirements and drive solutions to market in collaboration with Engineering, UX, Product Management, Legal, Privacy, and cross-product area partners • Employ analytics to understand and continuously improve upon performance of payment solutions • Help with building a team of awesome product builders

• Work with product and UX design managers to deeply understand PagerDuty Operations Cloud functionality and customer journeys • Partner with our apps and platform product teams to understand, consolidate, and prioritize their UX needs • Deliver a powerful web and mobile user experience platform that empowers our app teams to deliver market-leading usability • Guide Accessibility and FedRAMP compliance, internationalization (i18n) and localization (l10n) programs to make our products available to more customers • Develop and deliver on an integrated roadmap serving our business priorities and product team needs