Prayag Health

• Design, implement, and deliver digital marketing programs • Identify new and exciting opportunities and establish brand awareness • Comprehend categories, products, customers and business goals • Know the persona of customers and understand their needs • Research products and competitors to identify opportunities • Establish a digital marketing strategy across various engagement channels • Develop effective paid search strategies • Monitor advertisement budgets and oversee search platform accounts • Track KPIs, analyze web traffic metrics

• Optimize existing Magento 2 installation • Provide regular and emergency support for break-fixes • Troubleshoot integration and performance issues • Design interfaces, themes, templates while following best practices and maintain world-class coding styles and standards • Anticipate the performance requirements and communicate with management on remediation plans to CTO/CIO • Develop new Magento modules and functionalities • Manage and upgrade Magento add-ons and conduct code reviews/scans • Establish DevOps pipelines, Release/Change management procedures, etc. • Develop testing scenarios including unit testing, integration testing and automate those • Work with UI/UX and graphic designers to implement front-end changes • Work with content writer to implement new contents • Implement additional components such as Elastic Search, Varnish, Redis, CDN, RabbitMQ, etc. • Manage SSL certificates, software accounts, keys, etc. • Rearchitect environment and provide vertical and horizontal scaling as demand grows • Fine-tune batch jobs (Crons) or Consumers • Migrate databases and data • Develop integrations for files, images, etc. • Manage stack components and upgrade them (Ubuntu, PHP, Percona, Nginx, Composer, Firewall, Redis, etc.) • Create plans for developing mobile experience, mobile apps or PWA front end environment • Maintain confidentiality about IP, methods, processes and data • Participate in conferences, webinars and provide presentations while socializing and partnering with startups • Install security patches and monitor web traffic brand and perform soft-sell while managing and improving brand reputation • Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience

• Researching and writing various content to provide information to users • Executing the off-page SEO activities of digital marketing programs • Identifying new and exciting opportunities • Establishing brand awareness