• You will join our Performance Marketing team and be directly responsible for the management, steering, and performance of our SEM channel Paid Search in one of our most important markets, including overseeing a large amount of ad spend. • You will operate our world-class campaign automation system to expand and advance our SEM campaigns while improving performance. • You will shape the strategy for your channel on the basis of advanced analyses by leveraging tons of internal data and applying a broad set of analytical techniques and tools, e.g., Tableau, SQL, Python, R, and Excel. • You will work closely together with our Marketing Engineering team to co-define the evolution of our marketing platforms and tools.

• Design, implement, and deliver digital marketing programs • Identify new and exciting opportunities and establish brand awareness • Comprehend categories, products, customers and business goals • Know the persona of customers and understand their needs • Research products and competitors to identify opportunities • Establish a digital marketing strategy across various engagement channels • Develop effective paid search strategies • Monitor advertisement budgets and oversee search platform accounts • Track KPIs, analyze web traffic metrics

• Design, create, and manage WordPress websites, ensuring usability and functionality • Develop and manage Instapage landing pages and Shopify stores • Maintain and enhance visual style and user experience • Create engaging advertisements for social media and search engines • Design banners, imagery, and marketing materials • Create documents and presentations tailored to B2B marketing

• Upload videos and graphics, keep the account up-to-date & manage reviews. • Develop, execute, and monitor the execution of marketing campaigns on various digital platforms. • Ensure consistency of branding across all accounts and channels. • Create events or promos to increase customer engagement. • Manage the contact database & assist with lead generation activities. • Research influencers, compatible products, and businesses to form strategic partnerships. • Set up accounts, liaise with affiliates & manage affiliate partners’ payouts. • Check KPIs, modify bids or budgets & review keyword performance. • Gather information on the brand's audience profiles and develop a content strategy with internal teams. • Create progress reports and monitor the performance and effectiveness of marketing campaigns. • Research on trends, promotional activities utilized by competitors, and competitive marketing insights. • Execute SEO strategies and conduct keyword research. • Conduct general administration. • Use tweak builders to tweak the content. • Ad hoc tasks