• Write search engine-optimized content that will help us generate traffic, leads, and sales. • Conduct in-depth research on real estate marketing topics in order to develop original content. • Conduct keyword research and use SEO guidelines to increase web traffic. • Write compelling titles that capture the attention of search engine users. • Create high-quality content that is relevant to the products or services being marketed. • Write blog posts that educate real estate agents about topics related to real estate marketing. • Review existing content to ensure it’s up-to-date and relevant to our readers. • Evaluate the effectiveness of content created by other writers to ensure it meets our SEO goals. • Regularly update content on the company's website, so it complies with the SEO best practices. • Proofread content for errors and inconsistencies. • Anticipate needs by identifying gaps in our current content and recommending new content.

• You create and optimize SEO content (e.g., blog articles, landing pages, website copy) that provides clear value, clean structure, and strong storytelling • You put mybacs into words across channels (website, newsletter/CRM, social media, PR, booklets, inserts, product pages, …) • You develop copy for campaigns and product launches: claims, headlines, CTAs, wording sheets, key messages, and accompanying texts • You revise existing content based on data (search intent, CTR, rankings, conversion) without diluting the brand character • You ensure correct, transparent, and health-claim-compliant wording and make complex information concise and easy to understand

• Write clear, concise, compelling and accurate web content and/or promotional copy using client style guides and SEO best practices • Interview various stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice • Inventory and analyze current web content and other relevant source materials and perform competitive gap analysis • Align content with organizational goals and provide trackable calls to action • Review and edit materials for consistency, tone and voice, grammatical accuracy, editorial style, and user understanding • Assist in maintaining web content • Combine data analysis, user research, content audits and other sources to determine ways websites can improve user experience and engagement • Other duties and responsibilities as assigned

• Audit partner websites using a suite of SEO tools. • Write Point of View (POV) documentation to convey information about SEO issues to our partners. • Identify opportunities for SEO tasks that would provide the most benefit to our partners and prospects. • Prioritize opportunities by difficulty, cost, and impact to a website’s success. • Communicate this to internal and external stakeholders, including whether a budget increase is warranted. • Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives. • Manage day-to-day campaign activity and client deliverables. • Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations. • Educate clients on SEO best practices. • Develop new SEO strategies that support online marketing efforts. • Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting. • Perform quality assurance on SEO deliverables completed by SEO technicians. • Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance. • Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes. • Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen. • Be a self-starter, unafraid to challenge the status quo.