• Social Media Management: Format, post, and monitor social media content across platforms. Track engagement and recommend improvements. • Email Marketing: Set up, format, schedule, and monitor email marketing campaigns, ensuring alignment with business goals. • Content Creation: Create visuals for social media, blogs, and other marketing purposes using tools like Canva. • Blog & Website Management: Manage blog post formatting and scheduling through WordPress, ensuring content is SEO-optimized. • Video & Podcast Coordination: Manage YouTube video uploads and weekly podcast marketing, including descriptions, social copy, images, and platform publishing. • AI Tools & Innovation: Leverage AI tools to generate content ideas and streamline marketing efforts. • Guest & Prospect Research: Research potential podcast guests and prospects, using defined criteria to expand our network. • Marketing Effectiveness: Track and analyze marketing performance, suggesting new strategies or tactics for growth and improvement.

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with company goals. • Content Creation: Create high-quality, engaging content (e.g., blog posts, articles, social media posts) that resonates with our target audience. • Channel Management: Oversee and optimize performance across various digital channels, including search engines, all social media platforms, and emails. • Analytics: Monitor and analyze key performance indicators (KPIs) to measure marketing campaigns' effectiveness and identify improvement areas. • Website Optimization: Continuously improve the company's website to enhance user experience, drive conversions, and improve search engine rankings. • Lead Generation: Develop and implement targeted lead generation campaigns to attract qualified prospects and work closely with the sales teams to get the targets. • Prospecting: Conduct in-depth research to identify potential clients and build targeted contact lists. • Nurturing: Develop and execute effective lead nurturing programs to build relationships and move prospects through the sales funnel. • Email Marketing: Create and send personalized email campaigns to engage prospects and drive conversions. • LinkedIn Outreach: Leverage LinkedIn to connect with potential clients and generate leads. • Organizational Efficiency: Implement efficient systems and processes to manage marketing activities and ensure seamless collaboration within the team. • Data Management: Maintain accurate and up-to-date data in marketing databases and analytics tools. • Reporting: Prepare detailed reports on marketing performance, including key metrics, trends, and recommendations. • Dashboard Creation: Develop and maintain interactive dashboards to provide real-time insights into marketing activities.

• Support the planning and execution of global and regional marketing events (trade shows, conferences, webinars, customer meetings) • Assist with event logistics, including registrations, supplier coordination, and marketing materials • Provide on-site or virtual event support as required • Support data collection and reporting for events (attendance, leads, engagement metrics) • Assist in preparing post-event reports and basic ROI analysis • Maintain accurate records in CRM systems • Support administration of customer satisfaction surveys and NPS programs • Assist in compiling feedback and preparing summary insights • Track follow-up actions in coordination with marketing and commercial teams • Work with regional marketing teams to support execution of global initiatives • Liaise with sales and commercial teams to align marketing activities with business needs • Coordinate with external vendors and agencies • Support budget tracking and invoice processing • Maintain documentation and support internal coordination • Provide general support to the marketing team as required

• Handle qualified leads provided by the marketing and prospecting team • Conduct online meetings for needs assessment and to present marketing and paid traffic solutions • Maintain a disciplined remote work routine