• Help concept and write for integrated marketing campaigns: everything from big ideas and taglines to film scripts and ad copy • Partner with Product Marketing on high-level messaging and copy for major product launches: announcement scripts, marketing site pages, sales pages, emails, ads, etc. • Write performance marketing copy (ads, lifecycle email, AEO/SEO), iterating based on results. • Collaborate with our Design Studio to build work that’s visually and verbally inseparable. • Maintain the brand voice while adapting for channel, audience, and lifecycle stage • Edit and elevate writing across Circle; you can take rough work from our founders, marketing, and sales and turn it into something thumb-stopping, punchy and delightful to read

• Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs. • Build and run an editorial calendar; coordinate with other content crafters to ensure standards • Optimize all content for SEO to better reach • Measure impact and perform analysis to improve critical metrics. • Review and implement process changes to drive operational excellence

• In this key role you combine the craft of writing with data-driven strategy: copywriting and conversion optimization. • Conceptualize and write high-converting copy for digital ads (social ads, Google Ads) and landing pages that directly drive conversions. • Create compelling product detail pages and targeted email marketing sequences to activate customers. • Develop and implement an effective content marketing strategy that supports our business objectives. • Conduct keyword research, perform implementation-focused SEO copywriting, and produce high-quality, informative content (blog posts, how-to guides, FAQ sections). • Provide copy for our social media channels (captions, stories, etc.) with a focus on engagement and reach. • Proactive, brand-compliant community management and building and maintaining a positive online presence. • Independently maintain, structure, and publish all content in our CMS (Content Management System). • Work closely with graphic and video specialists to ensure text and visuals are perfectly aligned.

• generating the words, slogans and audio scripts that accompany advertising visuals • discussing the client's core message and target audience • brainstorming visual and copy ideas with other members of the creative team • writing and presenting a few options to clients • modifying copy until the client is satisfied • overseeing the production phase • checking all the content being advertised is truthful and complies with codes of advertising practice