• Monitor our channels on a day to day basis sharing shifts on a rota basis • Develop a social media strategy to promote brand presence • Create original, engaging content to drive interest and build buzz around our community • Monitor for customer communication and respond to queries in a timely manner • Monitor our FreshService platform to ensure online presence • Stay up to date with developments in social platforms

• Contribute to website updates using squarespace • Monitor and post on social networks • Assist with online outreach and promotion using Facebook, Instagram, and more • Optimize website and social media • Identify new marketing channels that make sense for our business and help develop them • Serve as a guardian of the voice of our company

• Manage the production and publication of content on Instagram profiles for clinics and medical professionals. • Create strategic posting calendars aligned with each client's objectives. • Develop and publish visual content and persuasive captions. • Monitor and ensure that all content deliverables are completed on time and meet quality standards. • Maintain strong client relationships, ensuring alignment and satisfaction with the content produced. • Work together with the design team and paid-traffic team to ensure integrated communication. • Create and manage stories, reels and other formats to increase organic reach.

• Plan and create strategic editorial calendars aligned with each agency client's objectives; • Write persuasive captions with strong skills in light-touch copywriting, storytelling, and psychological triggers; • Create creative briefs for the design and video teams, advising on the ideal format for each piece of content; • Analyze client profiles, identify opportunities for improvement, and adjust brand voice and tone; • Develop content outlines for Reels, carousels, campaigns, content series, and tactical posts; • Monitor content performance metrics (reach, engagement, saves, conversions) and recommend adjustments; • Maintain a content-funnel perspective: authority, connection, social proof, and conversion.