Grupo HOF 360

• Realizar edição de vídeos curtos (até 1 minuto e 30 segundos) para campanhas de anúncios • Fazer **decupagem de conteúdo bruto** • Inserir **transições dinâmicas e cortes estratégicos** • Aplicar **b-roll** para enriquecimento visual • Realizar **tratamento e ajustes de áudio** • Criar e revisar **legendas sincronizadas** • Revisar e ajustar **headlines e textos em tela** • Adaptar vídeos para diferentes formatos (**feed e stories do Instagram**) • Garantir padrão visual e qualidade de entrega alinhados à estratégia de marketing

• Manage the production and publication of content on Instagram profiles for clinics and medical professionals. • Create strategic posting calendars aligned with each client's objectives. • Develop and publish visual content and persuasive captions. • Monitor and ensure that all content deliverables are completed on time and meet quality standards. • Maintain strong client relationships, ensuring alignment and satisfaction with the content produced. • Work together with the design team and paid-traffic team to ensure integrated communication. • Create and manage stories, reels and other formats to increase organic reach.

• Plan and create strategic editorial calendars aligned with each agency client's objectives; • Write persuasive captions with strong skills in light-touch copywriting, storytelling, and psychological triggers; • Create creative briefs for the design and video teams, advising on the ideal format for each piece of content; • Analyze client profiles, identify opportunities for improvement, and adjust brand voice and tone; • Develop content outlines for Reels, carousels, campaigns, content series, and tactical posts; • Monitor content performance metrics (reach, engagement, saves, conversions) and recommend adjustments; • Maintain a content-funnel perspective: authority, connection, social proof, and conversion.

• Create visual assets for digital marketing campaigns: ads, social media, emails, PDFs, and creatives for paid traffic; • Develop responsive, conversion-focused landing pages using the Great Pages tool; • Collaborate with the traffic, content, and strategy teams to create campaigns that deliver measurable results; • Follow performance-driven design best practices (visual hierarchy, scannability, mobile-first); • Adapt and revise designs based on feedback and performance metrics; • Maintain clients' visual identity consistency and an aesthetic aligned with each brand's positioning.

• Collect and organize franchisees' purchase orders and requirements; • Negotiate prices, lead times and terms with suppliers, focusing on volume discounts; • Keep franchisees engaged and informed about offers, campaigns and exclusive benefits; • Create and update price lists, product catalogs, commercial terms and campaign communications; • Generate performance and purchase compliance reports by franchisee; • Propose process improvements and identify opportunities for cost reduction and operational gains; • Act as the point of contact between the franchisor and partner suppliers, ensuring alignment and smooth deliveries.

• Conduct strategic alignment sessions with clients via WhatsApp, email, and meetings; • Identify pain points, opportunities, and areas for improvement in each account served; • Organize and distribute requests to the traffic, design, content, and video teams; • Ensure deadlines, schedules, and quality standards are met in deliverables; • Interpret and monitor key paid-traffic metrics (ROI, CPL, CPA, CTR, CPC, etc.); • Propose tactical and strategic actions based on data analysis and the client’s context; • Ensure the client is well supported, engaged, and continually perceives value.