• Manage the production and publication of content on Instagram profiles for clinics and medical professionals. • Create strategic posting calendars aligned with each client's objectives. • Develop and publish visual content and persuasive captions. • Monitor and ensure that all content deliverables are completed on time and meet quality standards. • Maintain strong client relationships, ensuring alignment and satisfaction with the content produced. • Work together with the design team and paid-traffic team to ensure integrated communication. • Create and manage stories, reels and other formats to increase organic reach.

• Plan and create strategic editorial calendars aligned with each agency client's objectives; • Write persuasive captions with strong skills in light-touch copywriting, storytelling, and psychological triggers; • Create creative briefs for the design and video teams, advising on the ideal format for each piece of content; • Analyze client profiles, identify opportunities for improvement, and adjust brand voice and tone; • Develop content outlines for Reels, carousels, campaigns, content series, and tactical posts; • Monitor content performance metrics (reach, engagement, saves, conversions) and recommend adjustments; • Maintain a content-funnel perspective: authority, connection, social proof, and conversion.

• Have the boldness to get creative and find new ways to increase engagement and followers • Organize, manage, and produce the entire social media content calendar • Track, measure, optimize, and prioritize social media marketing efforts • Use the latest techniques and tools to grow followers on social media • Take and post high-quality images of our products, spaces, and employees with well-written, informative and visionary captions • Coordinate with the executive team to increase traffic to our corporate websites • Have steadfast vigilance to the online presence of our competitors and leverage best practices

About Assistantly Assistantly connects exceptional Unicorn talent with fast-moving businesses where clarity, accountability, and high standards are non-negotiable—and where strong performance is genuinely supported. As a Media Buyer, you’ll partner with founders and marketing teams to drive revenue through strategic paid campaigns, owning everything from launch and optimization to performance analysis and creative testing. You’ll take a data-driven approach to improve CAC, scale winning campaigns, and maximize ROI, with the support of structured systems, ongoing coaching, and a dedicated Success Manager. This is a full-time, long-term opportunity designed for impact, growth, and direct influence on business and revenue performance. About the Role This role focuses on Facebook/Instagram Ads performance, campaign optimization, analytics, and creative strategy collaboration. You’ll be responsible for driving customer acquisition, optimizing CAC, leading testing strategies, and translating performance data into actionable insights.  If you excel at performance marketing, thrive in fast-moving environments, and can make decisive, data-backed decisions while collaborating with creatives, this role is perfect for you.