Palisades Security

• Qualify all inbound leads for a given territory to determine internal pathing. • Research, identify, and prospect outbound leads in companies not currently working with Palisade in a given territory. • Coordinate sales efforts within the sales organization by pathing inbound and outbound opportunities that could yield larger, more strategic deals. • Understand client needs by asking a list of qualifying questions. • Set up meetings and demos for Regional Sales Manager. • Create a detailed opportunity in Salesforce for any lead that is being transferred to a Regional Sales Manager. • Maintain Salesforce with up-to-date information. • Provides Sales Support as needed. • Enter customer purchase orders into the ordering system. • Research license history of clients. • Provide backup support by answering incoming customer inquiries when Regional Sales Manager is unavailable. • Other support functions as needed.

• Coordinate interviews with internal leadership and subject-matter experts • Write and edit content for various channels and assets including but not limited to case studies, blogs, press releases, sales collateral, drip campaigns, webinars, etc. • Create and maintain a schedule of webinars, including topics and presenters • Handle administration of webinars, such as setup in BrightTalk and WordPress, Zoom event, attendee registration, and communications • Assist with developing and managing content and social media marketing programs, including publishing case reports, blogs, and other public relations efforts • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management • Evaluate and monitor marketing campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports