Legona.nature

• In this key role you combine the craft of writing with data-driven strategy: copywriting and conversion optimization. • Conceptualize and write high-converting copy for digital ads (social ads, Google Ads) and landing pages that directly drive conversions. • Create compelling product detail pages and targeted email marketing sequences to activate customers. • Develop and implement an effective content marketing strategy that supports our business objectives. • Conduct keyword research, perform implementation-focused SEO copywriting, and produce high-quality, informative content (blog posts, how-to guides, FAQ sections). • Provide copy for our social media channels (captions, stories, etc.) with a focus on engagement and reach. • Proactive, brand-compliant community management and building and maintaining a positive online presence. • Independently maintain, structure, and publish all content in our CMS (Content Management System). • Work closely with graphic and video specialists to ensure text and visuals are perfectly aligned.