Role Description UNICEF USA seeks a Digital Marketing & E-commerce Intern to join UNICEF USA’s Marketing and Communication Division where they will work closely with the Direct Response team. The intern will report into the Digital Marketing & Revenue Manager. The selected candidate will help with projects involving social media campaign development, participate in digital marketing campaign planning and execution, and learn the process of product merchandising and curation. This internship would provide an opportunity to learn about: - The human rights non-profit competitive landscape - Product marketing and e-commerce strategy development - Digital advertising and ROAS monitoring - Creation of social media strategy for UNICEF Market - Effective product marketing reporting and analysis Key Responsibilities/Projects: - Collaborate with the Digital Marketing & Revenue Manager to grow the UNICEF Market audience and contribute to the product marketing strategy creation and tactical execution. - Responsibilities may include: - Creating Performance Reports: - Analyze email campaigns, catalogs, paid advertising, organic traffic, and social media. - Collaborate with the team to extract insights and identify trends. - Competitor and Market Research: - Investigate competitors' e-commerce, product programs, and donation initiatives. - Research product offerings from other UNICEF National Committees worldwide. - Social Media Campaign Recommendations: - Develop strategic recommendations for social media campaigns. - Coordination with PR and Marcomms: - Align with PR and Marcomms teams on campaigns and departmental initiatives. - Creative Marketing: - Search the UNICEF Imagery Bank for Inspired Gifts and social post visuals. - Format assets for social media publication. - Predicted projects: - Holiday 2026 E-Commerce Strategy: - Collaborate with the team on strategy rollout and data collection. - Track social media campaigns, catalog publications, holiday gift guides for PR, paid advertising, and product launches. - Product and Campaign Proposals: - Develop product ideas based on research. - Propose social media campaigns grounded in research findings. - Data Collection and Analysis: - Gather e-commerce data and create decks to present findings. Qualifications - Must be a current student enrolled in a College or University degree program - Must be authorized to work in the United States for the entire timeline (June 2, 2026 to August 21, 2026) - Must provide their own equipment (e.g. laptop) and have access to a stable internet connection - Interest in product marketing, digital marketing, non-profit marketing, project management, research and analysis, nonprofit management or related fields preferred - Preferred experience with research and analysis, and strong organization skills - The ideal candidate will be resourceful with the ability to manage multiple priorities and work autonomously with attention to detail - Proven ability to work well with a diverse group of people in a team setting - Strong communication skills, both oral and written; experience working with cross-country teams a plus - Has a growth mindset of continued learning with a desire to explore new tool choices and understand how data can be used to drive change - Experience with Google Analytics, GA4 preferred - Fluency in Microsoft Outlook, Word, PowerPoint, and Excel - Must be a highly motivated team player who enthusiastically embraces the mission of UNICEF and UNICEF USA Requirements - Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship Benefits - The pay for this role is $18.00 per hour, up to 30 hours per week

• Generate quality traffic for our website (US-based) • Create marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing • Lead and manage SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns • Identify target audience and devise digital campaigns that engage, inform and motivate • Optimize landing pages and user funnels • Analyze website analytics using tools (Google Analytics/Webmaster) • Set up and optimize Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns • Stay updated on the latest trends of Google and best practices in online marketing • Execute and measure marketing campaigns across Social Media, SEM, Facebook Ads, and SEO • Utilize social media marketing techniques to increase visibility, membership, and traffic for the site • Monitor analytics to assess campaign performance • Collaborate with cross-functional teams for successful campaign execution

• Manage and schedule social media posts using tools like Later or Buffer • Build and send email newsletters via Mailchimp, Klaviyo, or similar platforms • Maintain organized content calendars across client accounts (social, email, events) • Respond to and organize customer reviews (Google, Yelp, Facebook) • Assist with the setup and optimization of Google and Meta Ads campaigns • Track campaign performance and organize insights in Google Sheets • Create basic branded visuals (social posts, banners, headers) in Canva • Support light website edits using Squarespace or CMS platforms • Write and edit content for the agency (LinkedIn, blog posts, email updates) • Assist with event logistics and internal promotions • Participate in agency video content creation (scripting, coordination) • Keep Google Drive, files, and SOPs tidy and easy to access • Support internal communications via Slack and project updates

• Manage Adwords, Facebook ads, and other paid channels • Manage the social media presence of the brand • Handle OnPage and OffPage SEO. • Set targets and build strategies to help achieve them • Create graphical banners/videos that convert well • Create and test ad copy for operational efficiency • Create and optimize landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results