PaTaaK

• Generate quality traffic for our website (US-based) • Create marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing • Lead and manage SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns • Identify target audience and devise digital campaigns that engage, inform and motivate • Optimize landing pages and user funnels • Analyze website analytics using tools (Google Analytics/Webmaster) • Set up and optimize Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns • Stay updated on the latest trends of Google and best practices in online marketing • Execute and measure marketing campaigns across Social Media, SEM, Facebook Ads, and SEO • Utilize social media marketing techniques to increase visibility, membership, and traffic for the site • Monitor analytics to assess campaign performance • Collaborate with cross-functional teams for successful campaign execution

• To identify business opportunities with prospects and evaluating their position in the industry, researching and analyzing sales options. • To generate leads & identify decision makers within targeted leads and initiate the sales process. • To follow up with prospective clients via phone calls or emails on a rotational basis. • To ensure systematic follow-up with the client organizations to take the sales pitch to sales closure • To be an interface between the customer and internal support teams to ensure that the customer receives the best possible service • Ensure adherence to sales processes and requirements • To convert inquiries into sales by answering both inbound and outbound calls • Achievement of monthly, quarterly & yearly Sales plan • Knowledge and application of sales techniques such as Rapport building • Selling on emotion • Building product value • Timely sales closure

• Experience in building out RESTful APIs from scratch and deploying them to AWS. • Mandatory experienced in building out RESTful APIs from scratch and deploying them to AWS. • Knowledge of CSS preprocessors like SAAS. • Experience developing with web application design patterns and should have a clear understanding of Object Oriented Programming Concepts. • Strong knowledge of JavaScript, AJAX and client-side web programming. • Excellent Knowledge of database technologies and SQL Optimization in MySQL. • Flair for keeping up to date with the new technologies and use them in an efficient manner. • Good Attitude & Communication skills. • Should have worked with web Debugging Tools Firebug, Y-Slow, Live HTTP headers, IE Developer Toolbar, Chrome Dev Tools.