Relationship-Led Growth for a Services-First Company FourFront is a remote digital marketing agency specializing in SEO and paid advertising. Historically, our growth has been driven by strong delivery and long-term client relationships. We’re now intentionally becoming more sales-disciplined — without losing the trust, care, and partnership mindset our clients value. We’re looking for a Business Development Expert who can help us grow the business while respecting the trust, relationships, and operating rhythms that have made FourFront successful to date. This role is not about sales theater, aggressive tactics, or closing at all costs. It is about creating momentum, qualifying fit, initiating growth conversations, and helping the right clients say yes — while protecting delivery and long-term relationships. The Role You’ll be responsible for generating and growing revenue by: - Prospecting and developing new client relationships (primarily fintech, with healthcare and higher ed as secondary verticals) - Qualifying opportunities rigorously — walking away from bad-fit deals - Leading consultative sales conversations with CEOs, CMOs, and Marketing Directors - Partnering closely with operations to ensure smooth handoffs and realistic commitments - Supporting expansion and upsell opportunities within existing accounts - Building and maintaining a clean, honest pipeline and CRM You’ll operate with limited internal support and high autonomy. This is an individual contributor role in a small, senior team — not a sales manager position and not a “build a sales org” mandate. What Success Looks Like In the first 6–12 months, success means: - Creating consistent, qualified pipeline — not just activity - Closing new retainer-based clients (typically $5k–$15k/month) - Helping existing clients grow in a way that adds real value - Establishing a repeatable, disciplined sales rhythm without over-structuring the company - Earning trust internally and externally as a thoughtful, steady presence We care as much about how revenue is created as how much.

• Coordinate calendars and prepare meetings for leadership • Track tasks, deadlines, and initiative progress • Support business development projects and research opportunities • Maintain trackers, notes, and documentation • Execute follow-ups and support team communications • Organize priorities and ensure leadership requests are completed • Demonstrate attention to detail, speed, and initiative in all tasks

An Introduction to Primer We’re the world's first unified payment infrastructure, empowering businesses worldwide to unleash their payment potential. By choosing our platform, merchants can take control over their payment stack, create unique commerce experiences, accelerate their roadmap and increase payment success. We strive to make something complex, incredibly simple and intuitive. The world's top investors, including Accel, Balderton, Iconiq, and Tencent, have invested in Primer's vision to rebuild payments and commerce from the ground up. Join us in shaping the future of payments and commerce. 🔍 What will you be doing? - Lead a global team - Manage and develop a fast-growing BDR team across Europe, Asia, and North America, building a connected, high-performing culture across time zones. - Build the playbook - Design and own ongoing enablement: objection handling guides, training programmes, and the frameworks that set the standard for what great looks like at Primer. - Coach relentlessly - Review discovery and demo calls regularly, delivering sharp, actionable feedback that actually moves the needle. - Own the qualification framework - Build and iterate the lead-to-opportunity process so every handoff to a BDM is clean, consistent, and worth their time. - Run on data - Own BDR metrics across conversion rates, days to convert, win rates, activity benchmarks, and sequence performance. Use it to spot trends, surface coaching opportunities, and make decisions. - Sharpen the outreach - Review and improve outbound sequences across the team, raising the bar on messaging quality and testing what works. - Connect the dots cross-functionally - Work closely with Regional Leaders, BDMs, and Marketing to align on ICP, messaging, and pipeline goals. BDR output should always be moving the right deals forward. - Grow your people - Create clear development paths for BDRs with a genuine line of sight to BDM and future roles around the business. 👀 What we’d love to see: - Proven experience leading a BDR or SDR team in a fast-paced B2B tech or SaaS environment or a standout senior BDR ready to make the step up - Someone who leads across time zones without losing the thread on culture or motivation - A coaching-first mentality - you get your energy from developing people, not just hitting a number - Strong analytical instincts: you know how to pull insight from CRM and sales engagement data and act on it - Hands-on experience building sales enablement content and qualification frameworks from scratch - A direct communicator who gives honest, constructive feedback in a way that lands - High standards - for pipeline quality, for messaging quality, for the level of craft in every outbound touchpoint 🚫 You may not like it here if: - You enjoy working in an office-setting, we are remote-first and always will be! - You are not comfortable with shifting context and navigating ambiguity - Don’t enjoy the hunting side of the role! Our interview process - 30 minute call with a Talent Partner - 45 minute interview with our Hiring Manager - Challenge Stage - Contextualised to Primer! - 60 minute values alignment interview What’s life like at Primer? We’ve been recognised as a top global employer, #1 in FinTech for ‘flexibility’! We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way). We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide. Finally, let’s go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone. Our benefits 🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location) Don’t meet every single requirement? At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs. Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

Enterprise Account Development Manager - Europe More than 100 million users around the globe rely on Citrix to help them adapt, transform, and meet the challenges faced by every modern enterprise across private, public, managed and sovereign cloud environments. In today’s dynamic business landscape, work happens everywhere — across devices, locations, and environments. With this flexibility comes complexity and risk. Citrix helps our customers to secure the work by providing secure access to the applications their workers—humans and agents—need wherever they are and from whatever devices they use. Citrix is trusted by thousands of customers to deliver improved user experience, more productivity, and tailored security at an optimized cost. The Enterprise Account Development Manager at Citrix leads our most valued customers in the European Market, partnering with each assigned account to identify their business needs and deliver advanced technical solutions that result in focused business outcomes for both customers and Citrix. The ideal candidate will have a proven track record of success in identifying, developing, and managing strategy with targeted customers. This role requires a strategic thinker with strong relationship-building skills who can develop a deep understanding of the customer's top business initiatives and develop a robust account strategy and growth plan accordingly. Securing the work for organizations globally is the heart of what Citrix is today and who we have always been. Come join our European Enterprise sales organisation to become the transformational agent for our valued customers and help them to Secure the Work! Citrix is a Cloud Software Group (CSG) company. CSG operates several other core business units, primarily built around its major acquisitions, Citrix and TIBCO, enabling customers to evolve, compete and succeed by leveraging franchises of software across data, automation, insight and collaboration. Duties and Responsibilities - Relationship Management: Build and maintain strong relationships with key executive level stakeholders and other influencers at the account, including C-level. - Lead exec engagement across exec briefings, and other regional executive events. Track and report on market performance, providing insights and out of the box recommendations for future initiatives/investments - Customer Research and Strategy: Responsible for developing a 3-year account growth strategy with clearly defined objectives and actions; create plan leading to beachhead - Conduct account research and analysis to identify the opportunities to apply Citrix technology to achieve customer business goals. Research on assigned accounts including Annual Reports, 10Ks, 10Qs and other publicly available materials to build profile of the accounts - Identify market potential: set customer growth strategies to capture this potential, and manage strategic account plans - Responsible for determining the strategic growth capabilities of accounts, while identifying risk areas - Monitor the breadth and depth of product usage within accounts and execute upon activities to increase account retention - Account Strategy Review (ASR) Documents: Work closely with cross-functional teams, including Account Technology (ATS), Marketing, Solution Architects and Product Development to create ASRs and present internally and to clients. - Sales Support: Provide support to the sales team in closing deals. - Partner Management: Willingness to effectively and proactively partner with strategic partners Required Experience/Skills - Education: Bachelor's degree in business, technology, or a related field. MBA preferred. - Experience: 5+ years of experience in business development within the technology industry. - Skills: Proven track record of success in identifying, developing, and managing business opportunities. - Knowledge: Deep understanding of the technology landscape and emerging trends. - Abilities: Strong relationship-building skills, excellent communication and presentation skills, and the ability to work independently and as part of a team. - Fluent verbal & written English language skills are important About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.