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Channel Development Manager – Air Conditioning Technologies

Location

United States

Posted

69 days ago

Salary

$90K - $105K / year

Seniority

Lead

Bachelor Degree7 yrs expEnglishSQL

Job Description

Channel Development Manager – Air Conditioning Technologies

LG Electronics

• Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities. • Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives. • Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty. • Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI. • Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance. • Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate. • Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box). • Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training. • Plan regional events (Utility/energy conferences, roadshows, counter days) to generate partner demand. • Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI. • Lead and develop a team of channel marketers, coordinators, and/or agencies.

Job Requirements

  • Bachelor’s degree in Business, Communications, or a related field.
  • 7+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
  • Proven success with co-op/MDF, promotions, incentives, and through-channel marketing at scale.
  • Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
  • Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
  • Excellent stakeholder management; ability to simplify technical content for contractor audiences.

Benefits

  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.

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