• Develop and manage NetCov’s editorial calendar aligned with revenue targets • Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud) • Translate company priorities into campaign-driven content themes • Align content to buyer journey stages: awareness → consideration → decision → expansion • Collaborate closely with demand generation priorities and campaign planning • Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market • Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.) • Develop case studies and client success stories that demonstrate measurable business impact • Create demand generation content including blogs, landing pages, and email nurture sequences • Develop sales enablement materials such as one-pagers, battlecards, and technical explainers • Translate core content into webinars, podcasts, and event materials to maximize reach and reuse • Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance • Own timelines for drafting, editing, publishing, and distributing content • Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps • Develop content that accelerates deal velocity and removes friction in the sales process • Support account-based marketing (ABM) initiatives with targeted messaging • Build vertical-specific messaging aligned to high-value accounts • Support SEO strategy through structured content development and keyword alignment • Optimize content for search visibility, engagement, and conversion • Manage content distribution across website, email campaigns, and LinkedIn • Support paid amplification efforts in coordination with demand generation • Partner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systems • Track and report on content performance, including engagement, conversion rates, and pipeline contribution • Analyze content-attributed pipeline and influence on deal progression • Continuously refine messaging based on performance data and market feedback • Support testing and optimization of headlines, formats, and calls-to-action • Ensure brand voice, tone, and narrative consistency across all marketing materials • Develop executive-level messaging aligned with NetCov’s positioning • Elevate NetCov’s brand from vendor to trusted advisor through content • Maintain content documentation, asset libraries, and editorial workflows • Manage publishing cadence and content production timelines • Perform other duties as assigned

• Lead an editorial and content plan for SanityDesk. • Create a variety of content media including articles, videos, ebooks, and presentations, with freelancers (optionally done by yourself) to reach the right audiences and drive brand awareness, lead generation, sales, customer engagement and retention. • Collaborate with product marketing, demand generation, and education to distribute content that's valuable to our audiences and keeps them coming back to SanityDesk for more. • Work closely with 3rd party content partners to accelerate our distribution to key audiences. • Find new ways to tell SanityDesk customer stories in ways that go beyond traditional case studies. • Participate in analysis of content performance and help to develop plans to improve engagement and effectiveness. • Develop editorial governance to ensure content is consistent with SanityDesk’s brand voice, style, and tone. • Provide oversight and guidance related to creative decisions and adjacent communications, such as social media and public relations. • Manage freelance writers, translators and others as-needed. • Align with digital marketing for campaign optimization of messaging and distribution.

• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more • Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels • Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns • Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey • Be a steward of best practices in messaging, grammar, writing, and style • Measure and report on content performance; optimize based on results • Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team • Stay on top of content marketing trends and bring new ideas for us to explore and test

• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more • Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels • Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns • Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey • Be a steward of best practices in messaging, grammar, writing, and style • Measure and report on content performance; optimize based on results • Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team • Stay on top of content marketing trends and bring new ideas for us to explore and test