• Executing programmatic strategies, aligning with campaign objectives and KPIs. • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. • Staying up-to-date with the latest programmatic trends, technologies, and best practices. • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers. • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI. • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts. • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors. • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance. • Contributing to the development of strategic recommendations and performance reports. • Managing campaign budgets effectively, ensuring optimal allocation of resources. • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization. • Troubleshooting and resolving programmatic issues.

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc. • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. • Working with direct response advertising strategies to drive sales revenue and/or qualified leads. • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs. • Creating and implementing campaign A/B test experiments to identify optimal campaign settings • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals. • Analyzing paid search campaign results and adjust strategy and budgets accordingly. • Communicating with clients regularly to discuss goals and deliver results. • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

• Campaign Management: Oversee and optimize PPC campaigns across multiple platforms, including Google Ads and social channels • Strategy Development: Craft and implement PPC strategies that align with business goals, staying ahead of the industry curve • Data Analysis: Dive deep into analytics to garner insights, report on performance metrics, and make data-informed decisions • Budgeting: Efficiently allocate and manage substantial budgets, ensuring cost-effective campaigns • Continuous Learning: Stay updated with the latest PPC trends, tools, and best practices • Cross team collaboration: Collaborate with other marketing teams to maximize their effectiveness through PPC campaigns

• We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels. • In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts. • You actively manage and optimize with rigorous testing some of our key marketing channels; • You develop successful creatives with the help of our in-house creative team; • You automate and introduce new tools to save time, improve results, and increase our data visibility. • You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend; • You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy; • You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives; • You implement user acquisition best practices and stay on top of industry trends.