If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu — confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®— a born rebel, raising the bar with mind-body energy and zero compromise. --- Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space. At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization. Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT. Field-Based: Located in Cleveland, Ohio or Pittsburgh, Pennsylvania; role requires presence in assigned market This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening. People Management Responsibilities: Yes Role Type: Full-Time Salary Range: $80k-$100k, plus bonus and incentives Position Overview As the Regional Sales Manager, you’ll be the driving force behind distributor partnerships and field team leadership across your assigned territory. This is your opportunity to shape retail execution, accelerate sales growth, and scale the CELSIUS® brand through a deep understanding of route-to-market strategies, especially Direct Store Delivery (DSD). You’ll bring a proven track record in sales management, distributor engagement, and team leadership—paired with a passion for energy beverages and high-performance brands. - Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility - Develop and execute regional business plans in alignment with national goals - Foster distributor accountability through performance metrics, sales targets, and territory reviews - Deliver strategic presentations to key accounts and regional customers - Conduct market surveys to assess product performance and competitive landscape - Collaborate with field marketing to execute events and brand activations - Resolve escalated customer concerns and maintain high service standards - Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership - Oversee new hire onboarding, training, and performance development for team members - Support innovation launches with targeted forecasting and retail support - Manage budget planning, program execution, and administrative compliance

• Oversee all the channel sales and marketing operations • Establish Channel Programs and set guidelines • Develop strategies to increase revenue and client relationships • Create yearly strategic plan for the Channel Department • Set short- and long-term channel sales strategies • Direct and oversee channel sales policies and initiatives • Ensure a healthy pipeline of Channel partners • Work with other departments to ensure market fit • Develop and execute marketing campaigns and conduct post-program ROI analysis • Develop co-marketing business plans resulting in YoY growth • Lead channel budget allocations and assess ROI of investments • Develop sales process, CRM processes and business rules • Lead sales initiatives for identified territories with appropriate Channel Ecosystem

• Oversee all channel sales and marketing operations • Establish Channel Programs and guidelines • Evaluate effectiveness of current programs • Ensure a healthy pipeline of Channel partners • Develop sales process, CRM processes and business rules • Lead sales initiatives for identified territories

• Oversee all channel sales and marketing operations • Establish channel programs and roadmaps • Develop strategies to increase revenue and strengthen client relationships • Lead the channel team to reach goals